Summary
Work History
Education
Certification
Timeline
AdministrativeAssistant
APRIL PARK

APRIL PARK

Bellevue,WA

Summary

Conducted ethnographic research to enhance problem-solving skills and question formulation, leading to effective solutions. Collaborated with product, design, and data science teams to develop agile research processes, aligning user needs with business objectives. Experience spans fintech and enterprise-scale organizations, focusing on user insights to improve financial tools and e-commerce flows. Currently engaged in UX design research, crafting intuitive digital experiences.

Work History

Senior User Experience Researcher

The One Financial
Bellevue, WA
05.2023 - Current
  • Company Overview: Fintech
  • Returned to the company to optimize the research process, data collection, and recruitment for new researchers.
  • Develop measurement strategies that drive business objectives and goals directly to Key Performance Indicators (KPIs).
  • Work with designers, product managers, developers, and other team members to evaluate the level of accessibility compliance prior to user testing.
  • Design questionnaires, discussion guides, and surveys for use in conducting research.
  • Monitor online customer feedback, and report on issues and trends.
  • Able to identify pain points, and balance both client satisfaction and company goals in delivering a solution. Offers original solutions to solve problems, or develop opportunities.
  • Bridge between clients, company profit, and community involvement.

User Experience Researcher

Facebook
Seattle, WA
06.2022 - 05.2023
  • Company Overview: Optimization & Monetization Department - Ads & Measurement Team: E-commerce
  • Research for Facebook shops, Instagram stores, and A/B test tool
  • Lead E-commerce team to manage site products and content including the configuration, adding/removal or editing of product items; copy and images proofing; keywords and cross-sells, along with executing site refreshes according to schedule and as needed
  • Ensure brand consistency and presence on all digital products from planning to design/build/test to successful launch
  • Establish KPIs and leverage an analytics-driven approach contributing to driving online sales
  • Execute A/B testing to optimize site performance and oversee continuous quality assurance and analysis measures
  • Partner with Digital Marketing on content-related SEO efforts. Identify seasonal strategies for web content and new features and functionality.
  • Optimization & Monetization Department - Ads & Measurement Team: E-commerce

User Experience Researcher

Meta
Seattle, WA
05.2021 - 05.2022
  • Company Overview: Optimization and Monetization Department - Ads and Measurement Team.
  • Create and lead a rapid design feedback program to support multiple groups of internal Facebook and Instagram Shop teams.
  • Create and train other researchers to make a successful self-starter researcher program.
  • Play a lead role in research process planning, and develop several iterations to finalize a rapid design program that works for all types of teams in the Optimization and Monetization department.
  • Identify user needs and develop personalized dogfooding sessions with Meta shop's sellers for deep-dive analysis to optimize their online accounts and assist in their success.
  • Increased KPI alignment by 10% by developing effective measurement strategies.
  • Optimization and Monetization Department - Ads and Measurement Team.
  • Implemented strategic problem-solving techniques to enhance user experience outcomes.

User Experience Researcher

Enterprise Holdings Inc
Saint Louis, MO
12.2017 - 05.2020
  • Company Overview: Alamo, National, and Enterprise Rental Car Corporation.
  • Create and manage an international and national research roadmap and calendar.
  • Coordinated with other departments to ensure accurate data collection and reporting.
  • Documented procedures related to data collection and reporting activities.
  • Perform quarterly reports for competitive analysis.
  • Enhanced client satisfaction by 30% by proactively resolving pain points with innovative solutions.
  • Analyze quantitative and qualitative data gathered from user studies, community forum posts, surveys, and online product analytics, and present study findings in a timely manner, in alignment with project milestones.
  • Analyze results/data and translate them into clear and useful strategic and tactical insights to support clients and project teams.

QA/Usability Test Engineer

Samsung Electronics America
Bellevue, WA
09.2018 - 12.2018
  • Company Overview: Hardware/Software QA Team.
  • Designed and executed automated test scripts for mobile devices and applications.
  • Implemented quality assurance processes to enhance product reliability and performance.
  • Collaborate with development and cross-functional teams to troubleshoot and perform root cause analysis.
  • Help develop tools and methodologies to improve the effectiveness of our testing initiatives for devices (Samsung Galaxy and iPhone).
  • Log defects into the bug tracking system and provide necessary defect reports.
  • Provide detailed reports on test progress, test results, and other relevant information.

Education

User Experience Design Immersive -

General Assembly
03.2017

Bachelor of Arts - International/Global Studies

University of Washington
01.2014

Work Type

Full TimeGig WorkContract Work

Work Location

HybridRemote

Certification

  • Nielson Norman Group, Usability Testing, Interviews
  • Yale University, Psychology certification
  • Google, Foundations of User Experience (UX) Design
  • Enterprise Holdings, International/National CX pioneer
  • Deloitte, Customer Experience corporate program

Timeline

Senior User Experience Researcher

The One Financial
05.2023 - Current

User Experience Researcher

Facebook
06.2022 - 05.2023

User Experience Researcher

Meta
05.2021 - 05.2022

QA/Usability Test Engineer

Samsung Electronics America
09.2018 - 12.2018

User Experience Researcher

Enterprise Holdings Inc
12.2017 - 05.2020

User Experience Design Immersive -

General Assembly

Bachelor of Arts - International/Global Studies

University of Washington
APRIL PARK