Archana Sinha

Joined Salesforce India with a charter to build awareness and demand

Built Marketing team at Salesforce India, de novo, recruiting a new team that grew to 6 directs and 2 dotted line team members. Focused on building a team of motivated individuals , committed towards organizational purpose and goals, infusing in them values and culture of Salesforce India driving innovative and creative marketing campaigns to deliver unparalleled revenue and market share growth in India. As Country Marketing Leader, led orchestration and effective landing of marketing campaigns to achieve business outcomes and collaborate with sales to drive Salesforce’ eminence, grow signings, build new client relationships, strengthen brand reputation and generate demand. Planned and executed Marketing strategy to support 200% growth in business during my tenure FY20-FY23 , and also laid the foundation to support the future growth plans for Salesforce in India

My responsibilities included :

• Driving strategic marketing direction and proposition in the local market
• Managing and leading a team of experienced marketers and building a high-performance culture
• Providing the voice of customers when working with the business leadership team
• Driving India’s growth agenda when collaborating with Asia Pacific or global marketing functions
• Managing and directing the country marketing budget and its spending priorities
• Partnering with the Communications team to ensure both internal and external communications were well integrated with the marketing plans
• Partnering with the business to showcase our value proposition differentiation and experiences relative to competitor offerings in market
• Apply deep knowledge of audiences, ecosystem partners, Salesforce offerings and go-to-market strategies to drive exponential impact

• Defining industry marketing strategies and plans for India at the Geo level, including all the GTM
• Channels – Enterprise Named Accounts, Value Solutions & Professional Channel (both channel partner led GTM) : covering large enterprise, small & medium business and micro SMB markets
• Lead and Manage execution of GEO marketing activities to contribute to GEO 3Y Growth and 1Y pipeline generation
• Orchestration of following activities: Channel Marketing, Digital/Social, Events, PR & Advertising
• Securing Dassault HQ and India Senior Management buy-in to the strategies and plans
• Working on the 3Y-5Y-10Y Strategic Marketing through the analysis and gathering of Market
• Intelligence covering TAM, PAM Data, Market Share analysis and discovery through primary and secondary research of trends in core and growth industries
• Developing integrated marketing plans and partner kits that include digital marketing, social media, advertising, search, online, events and telemarketing activities.
• Reporting campaign performance against Pipeline, Won Revenue, ROI, Cost and Operational Excellence KPIs
• Leading the country field marketing & PR team and partner marketing to build & execute marketing plans
• People Management – leading a team of seven senior marketing & communication professionals
• Integrating PR plans & customer referencing with demand generation campaigns
• Managing large flagship events for Dassault Systemes including the annual 3DEXPERIENCE

• Responsible for planning and executing all ATL & BTL activities for Oracle India for Applications (CRM,HCM, SCM, ERP etc) and Industries (FSI, MRD, GEH, CMU)
• Manage overall campaign ROI & performance by defining and tracking appropriate metrics for communication programs and establishing and tracking a marcom scorecard
• Manage Relationships with Sales – both top management and field sales to ensure lead followup and opportunity tracking, linking opportunity to marketing campaign codes
• Manage the overall relationship with various agencies – creative, response management, event management, database agency
• Drive full utilization of all below the line direct marketing activity, where appropriate
• Ensure Marcom activities meet customer demand, drive revenue, and are planned and executed appropriately # Ensuring consistent and high quality execution of marketing and communication programs including direct marketing, speaker opportunities, and direct as well as joint partner events
• Work closely with APAC, in-country sales teams, channels & alliances as well as and top management to achieve this

• Responsible for all ISV relationships, carrying an ISV sell through quota for the territory
• Managing ISV pipeline and closing target and revenue gaps
• Planning and executing ISV co marketing and ISV business planning workshops
• Conducting the territory marketplace assessment and territory business planning activities
• Defining and executing the territory marketing plan including focus industries, brands, solutions, competitive and acquisition strategy as well as territory channel & partner marketing strategy
• Ensure appropriate cross brand marketing programs (leveraging industry, infrastructure / business solutions and volume programs) are in place in response to marketplace trends & opportunities
• Work with IBM brands and BP’s to close the territory pipeline and revenue gaps
• Act as marketing focal point for IBM sales, also responsible for deriving weekly territory forecasts

• Servers & Tools , Microsoft Business Solutions

• Conceptualize, develop and execute clearly defined marketing strategies that are tightly aligned to PeopleSoft’s regional business
• Develop and execute programs by industry or product pillar focus
• Develop India marketing plans and budgets in line with the regional plans
• Participate in pipeline reviews, tracking and assign tactics designed to stimulate pipeline growth
• Ensure consistency and relevance of regional and corporate messaging
• Improve positioning and brand awareness of PeopleSoft corporate and product messaging within the relevant national media, analyst and business communities
• Identify appropriate sponsorship options, speaking opportunities both with key media and industry associations
• Ensure consistent customer / installed base communication and plan as well as execute upsell and cross sell programs
• Build successful customer profiles both for internal collateral as well as external usage

• Global Groupware Solutions is an international Customer Relationship Management (CRM) solutions provider with operations in India, U.S.A and the ASEAN region
• My key responsibility was to manage the flagship brand Smiles - an indigenous integrated Customer Relationship Management (CRM) solution
• I was associated with Smiles in different capacities at the different stages of its evolution
• Successfully planned the Smiles ASP strategy – which included developing the business model, revenue streams, brand management and working out the right technologies and infrastructure necessary to support the Application Services Provider model