AREANI MORALES
US
Pasadena,TX
2
Languages
1
Certification
12
years of professional experience
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Work History
Brand Development Executive
1 Month- Brand Executive Manager – Sazerac Off-Premise Portfolio Brands: Apertiva, Saint Grove, Vamos Punch, Brightway Seltzer, and Highwing Whiskey
- Managed the development and execution of brand strategies for Sazerac’s off-premise portfolio across an assigned territory.
- Built and strengthened relationships with independent liquor stores, retail chains, and key off-premise accounts to drive brand growth and distribution.
- Identified and opened new retail accounts, expanding product availability and increasing market penetration.
- Conducted regular visits to liquor stores to ensure optimal product placement, shelf visibility, pricing compliance, and promotional execution.
- Planned and executed in-store tastings, sampling events, and promotional activations to increase consumer awareness, trial, and sales.
- Collaborated with distributors and retail partners to secure new listings, promotional opportunities, and seasonal displays.
- Collected market intelligence on consumer trends, competitor activity, and retailer feedback, providing actionable insights to leadership.
- Prepared weekly sales and market performance reports using PowerPoint, tracking account development, promotional results, and key business metrics.
- Consistently achieved and exceeded KPIs related to sales growth, new account acquisition, retail execution, and brand visibility.
Brand Development Manager
3 Months- Brand Development Executive – Sazerac Agave Portfolio Brands: Corazón Tequila, Peligroso Tequila, 818 Tequila, and Monte Albán
- Drove brand growth and market penetration across an assigned territory by developing relationships with on-premise accounts and executing strategic sales initiatives.
- Sold 100+ cases of the Sazerac Agave Portfolio within three months, consistently exceeding sales expectations and key performance indicators (KPIs).
- Opened 25 new distribution accounts, expanding brand presence across multiple market segments.
- Managed a diverse portfolio of accounts, including fine dining restaurants, high-volume nightlife venues, premium theaters, and pool clubs, tailoring brand strategies to each channel.
- Planned and executed 35+ consumer and trade activations, increasing brand awareness, customer engagement, and product trial.
- Collaborated with distributors and account managers to identify growth opportunities, secure placements, and increase menu visibility.
- Prepared and delivered weekly PowerPoint reports analyzing sales performance, activation results, account development, and market insights for leadership.
- Built and maintained strong relationships with key decision-makers, ensuring consistent execution of brand standards and promotional programs.
Interpreter
1 Year 1 Month- Demonstrated excellent communication and interpersonal skills to liaise with clients from diverse cultural backgrounds.
- Maintained confidentiality at all times during the interpretation process as per professional standards.
- Interpreted for patients during appointments with physicians and medical specialists.
Brand Ambassador
2 Years 7 Months- I have worked in multiple Brand Ambassador campaigns such as conferences, food demos, brand representation, and non-profit events, consistently following each company’s guidelines and strategies to achieve the expected results and more.
- Interacted with customers to gather feedback and promote brand awareness.
- Brands I have work with includes : Total Wireless, Ford, Bank of America, Yerba Madre, Majority bank, Walmart, Innisfree skinscare, Target, EOS, Brazilian Machinery Solutions and others.
Lead Bartender
4 Years 7 Months- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Trained new bartenders on company policies, drink recipes, and customer service best practices to maintain consistent performance across the team.
Assistant
1 Year 6 Months- Handled incoming and outgoing correspondence, including mail, e-mail and faxes.
- Listened to customer needs, identified solutions and explained latest promotions.
- Provide insurance quotes to the customers taking all their information to each company system and get the best price/match for them.
- Sell auto insurance through various companies.
Insurance Agent
1 Year- Executed 500 outbound calls each week to existing customers, resulting in 80% increase in sales.
- Achieved high sales percentage with consultative, value-focused customer service approach.
- Skillfully and patiently explained coverage options to potential policyholders, answering any questions or concerns.
- Conducted in-home and group presentations to provide detailed explanations of policy guidelines and benefits to clients and families.
Education
Some College (No Degree) - Modern Languages
High School Diploma
Skills
Sales
Customer engagement
Bartending
Public speaking
Social development
Leadership
Behavior management
Work ethic
Fitness
Multitasking
Attention to detail
Computer skills
Certification
- Certified Personal Trainer
- Medical Terminology Comprehension
LANGUAGES
Spanish - Native
Portuguese - Conversational
Timeline
Brand Development Executive
Advantage Solutions
07.2026 - CurrentRead More
Brand Development Manager
Advantage Solutions Marketing
03.2026 - 06.2026Read More
Interpreter
OWGS
11.2024 - 12.2025Read More
Brand Ambassador
US
01.2024 - CurrentRead More
Lead Bartender
Interio Bar And Restaurant
12.2019 - 07.2024Read More
Assistant
PANATEX INSURANCE
06.2019 - 12.2020Read More
Insurance Agent
Servicios Dipromulca (As seen on tv)
01.2015 - 01.2016Read More
Liceo Caricuao
High School Diploma
Read More
The Central University of Venezuela
Some College (No Degree) from Modern Languages
Read More