Ariana Morales

Analytical marketing professional with experience in data analysis and real estate, focused on leveraging customer insights and market dynamics to drive demand. Committed to continuous learning and improvement, with adaptability and attention to detail. Eager to contribute to innovative organizations in a fast-paced, data-driven environment.

Compliance & Risk Analysis (Mortgage & Real Estate Focus)- Analyzed mortgage loan structures for compliance with lending standards and borrower affordability requirements. Built and validated amortization schedules to assess payment accuracy, interest allocation, and payoff timelines. Evaluated risk metrics including loan-to-value, debt service coverage, and interest rate sensitivity. Reviewed loan scenarios for payment shock, default risk, and regulatory exposure. Ensured data accuracy and documentation consistency across financial models

Data-Driven Marketing Analysis - Conducted quantitative marketing analysis using survey data to evaluate consumer attitudes, preferences, and purchase intent. Applied statistical analysis in JASP, including correlation analysis and hypothesis testing, to identify meaningful consumer patterns. Assessed relationships between key marketing variables such as price sensitivity and likelihood to purchase. Interpreted statistical outputs, including p-values, to ensure results were valid and reliable and translated analytical findings into clear, actionable marketing insights to support targeting, messaging, and positioning decisions.