Ariana Spence
New York,NY
Summary
Focused and personable professional offering 7 years of experience managing key accounts to promote client retention. Skilled in expanding territory and monitoring trends to drive digital sales. Exceptional track record of increasing brand engagement through product knowledge and superior client experiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Partnerships Manager
Bytedance (TikTok)
New York , NY
09.2023 - Current
- Served as business partner lead on 3 of 4 L'Orel Divisions (CPD, PPD and LDB).
- Closed deals totaling over $5M+ within 6 months.
- Hosted over 20 L'Oreal executives during TikTok week to educate and inspire planning amongst key divisional decision-makers (yielded 60% YoY growth in following quarter).
- Help Cerave team launch its first ever Superbowl alignment strategy on TikTok, a campaign that surpassed all LUSA benchmarks.
- Grew the LDB business by 20% YoY.
- Unlocked first-to-market solutions on PPD (video shopping ads and TikTok creative exchange support) to further scale the business.
- Operating independently without direct management during period of organizational transition.
- Collaborated with senior management teams to identify and address organizational challenges, utilizing data-driven insights.
Senior Account Executive
LinkedIn
New York , NY
06.2022 - 09.2023
- Averaging a 98% quota attainment fiscal year to date.
- Prospects for new opportunities, including cold calls/emails and inbound leads within book of 70 SMB/startup accounts.
- Develops strategic foundational strategies for startup clients to accelerate their pipeline growth and to identify opportunities for acceleration into mid-market tier.
- Conducts product demos for senior client leadership and cross-functional teams (i.e. sales/finance).
- Drives sales cycle through accurate forecasting and managing pipeline.
- Supports clients on initial account management and setup for pilot campaigns.
Client Account Manager
Twitter
New York , NY
03.2021 - 06.2022
- Cultivated strong and trusting rapport with client contacts to promote retention and satisfaction.
- Analyzed data and continually identified new opportunities for product placement to achieve sales growth.
- Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.
- Led inclusive marketing initiative for Nissan account, resulting in an immediate 20% increase in revenue by 20%.
- Led presentation that resulted in the first purchase of a Takeover product in Nissan's Mexico market.
Account Supervisor
VOX GLOBAL (OMNICOM GROUP)
Washington , DC
10.2018 - 03.2021
- Strategized and executed paid media campaigns for clients including Lumina, Strayer Inc., Bank of America and directed AT&T and organic social campaigns for AT&T and The Yale Justice Collaboratory.
- Presented digital business opportunities to prospective clients.
- Drove account growth, client satisfaction and retention to deliver business results in collaboration with executives.
- Managed all paid social campaign management, optimization and reporting.
- Served as DEI co-chair: Prepared internal and external resources for the firm.
Marketing Manager
CONDÉ NAST
New York , NY
07.2017 - 03.2018
- Developed and executed strategies to meet revenue generation benchmarks.
- Contributed to 20% increase in subscription order generation for W Magazine and launch of Vanity Fair paywall.
- Partnered with third-party vendors to test new-to-market data management platforms and acquisition functionalities.
CRM Marketing Manager
FULLBEAUTY BRANDS
New York , NY
09.2016 - 07.2017
- Created and implemented detailed marketing plans to determine selections and audience targets for print mailings.
- Prepared and presented monthly proposal worksheet for the SVP of CRM.
- Identified and tested new customer acquisition opportunities and optimized spending across programs.
Digital Senior Associate
GROUPM, L’Oréal Paid Social
New York , NY
03.2016 - 09.2016
- Prepared and presented tactical recommendation presentations for L'Oreal Paris and Garnier paid social campaigns.
- Managed day-to-day contact with clients and social platform vendors regarding paid strategy, planning & buying.
- Solely managed, tracked and actualized $8M campaign budget for L’Oréal Paris.
Analytics Associate
STARCOM MEDIAVEST GROUP
New York , NY
07.2015 - 03.2016
- Led weekly, quarterly and annual performance updates for Comcast client.
- Monitored and optimized ongoing digital ad campaigns.
Education
B.A - Political Science
WELLESLEY COLLEGE
2012
Skills
- Online analytics
- Programmatic ad buying
- Paid social & search
- Organic social expertise & social listening
- Email marketing
- Communications
- MS Excel
- Strategic planning
- Content production & copywriting
- Account management
- Workflow planning
- Budgeting and forecasting
- Rapport and relationship building
- Lead generation
- Promotional sales events
- Social media savvy
- Cross-cultural sales background
Interests
LEADERSHIP & ACTIVITIES
, VOX Global - D&I Practice Group Chair (2018-present)
Women in Digital (DC Chapter) – Diversity & Inclusion Chair (2018-present)
Girls On The Run – Team Adelaide & Community Volunteer Circle (2018-present)
Alpha Kappa Alpha Sorority Incorporated – General Member (2011-present)
Languages
Spanish
Limited
Certification
Google Analytics
Twitter Ads Flight School
LinkedIn Marketing Fundamentals
Timeline
Business Partnerships Manager
Bytedance (TikTok)
09.2023 - Current
Senior Account Executive
LinkedIn
06.2022 - 09.2023
Client Account Manager
Twitter
03.2021 - 06.2022
Account Supervisor
VOX GLOBAL (OMNICOM GROUP)
10.2018 - 03.2021
Marketing Manager
CONDÉ NAST
07.2017 - 03.2018
CRM Marketing Manager
FULLBEAUTY BRANDS
09.2016 - 07.2017
Digital Senior Associate
GROUPM, L’Oréal Paid Social
03.2016 - 09.2016
Analytics Associate
STARCOM MEDIAVEST GROUP
07.2015 - 03.2016
B.A - Political Science
WELLESLEY COLLEGE
Google Analytics
Twitter Ads Flight School
LinkedIn Marketing Fundamentals
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