ARIEL HOLDER
Social Content and Media Specialist
Atlanta,GA
Summary
Results-driven content leader with over seven years of experience in producing digital content that connects, converts, and performs. Specializes in video-first storytelling, social media campaigns, and developing systems to support consistent content delivery. Collaborates with cross-functional teams and external creatives to bring brand visions to life. Holds certifications in digital marketing, email strategy, and Agile leadership; skilled in optimizing visibility through strategic planning, platform-native execution, and structured content approaches.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Social Content and Media Specialist
Hampton Media
08.2022 - 12.2024
- Developed and executed high-performing social video campaigns tailored for TikTok, Instagram Reels, and YouTube Shorts, driving audience engagement through innovative hooks and retention strategies.
- Led cross-functional production teams and collaborated with external agencies to produce impactful, brand-aligned video content.
- Managed end-to-end video production, including ideation, scripting, storyboarding, shooting, and editing using tools like Adobe Premiere Pro and CapCut.
- Monitored social media trends and experimented with new formats and effects, ensuring content remained cutting-edge and resonated with target audiences.
- Designed and executed an ad campaign for a client's re-brand launch, generating $82K in sales within 60 days and achieving a 73% increase in social media lead-generated sales.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Agile Transformation Leader/Scrum Master
Altum Solutions
04.2019 - 03.2023
- Facilitated agile transformations, fostering collaborative environments and cross-functional alignment.
- Coached 6 teams in Agile practices and provided necessary training to create positive mindset to Agile methodologies.
- Utilized data analysis to create and implement comprehensive agile transformation plans, achieving stakeholder objectives.
- Implemented workflows and automations, increasing productivity and reducing operating costs.
- Led cross-functional collaborations and communication, promoting agile practices and organizational change acceptance.
Project Delivery Manager
SES Networks
01.2018 - 03.2019
- Implemented continuous improvement initiatives to identify areas of inefficiency in the project delivery process and develop solutions for optimization.
- Facilitated collaborative team meetings, ensuring alignment with project goals and timelines.
- Removed barriers and empowered teams to achieve project success.
- Cultivated strong relationships with clients through regular communication and transparent reporting on project status updates, fostering trust and long-term partnerships.
Junior Scrum Master
Embarkus Solutions
08.2016 - 01.2018
- Created a mutual learning environment during sprint planning, daily scrums, sprint reviews, and sprint retrospectives, keeping teams engaged and focused on goals.
- Inspired teamwork and empowered teams to be self-organized, committing to servant leadership and removing barriers that threaten the successful completion of projects.
Education
Master of Arts -
Liberty University
Lynchburg, VA 09.2023 - Current
Bachelor of Science (B.S.) - Management
Albany State University
Albany, GA 08.2009 - 05.2013
Skills
- Social Media Strategy
- Campaign Optimization
- Brand Voice & Tone Management
- Budget Management
- Media Planning
- Data Analysis
- Collaboration
- Video Editing
- Adobe Creative Suite
- Digital marketing proficiency
Certification
Meta Certified Digital Marketer, Meta
Timeline
Master of Arts -
Liberty University
09.2023 - Current
Meta Certified Digital Marketer, Meta
04-2023
Social Content and Media Specialist
Hampton Media
08.2022 - 12.2024
Email Marketing Certified, Mailchimp
04-2022
Agile Transformation Leader/Scrum Master
Altum Solutions
04.2019 - 03.2023
Certified Scrum Master, Scrum Alliance
02-2019
Project Delivery Manager
SES Networks
01.2018 - 03.2019
Junior Scrum Master
Embarkus Solutions
08.2016 - 01.2018
Bachelor of Science (B.S.) - Management
Albany State University
08.2009 - 05.2013
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