Ariela Serrano
Ulta Beauty
Work Preference
Job Search Status:
Open to work
Desired Job Title
Product Development ManagerProduction ManagerMarketing CoordinatorMarketing ManagerSales Director, Business Development
Work Type
Full TimePart TimeContract Work
Location Preference
RemoteOn-SiteHybrid
Open to relocation:
Yes
Minimum Desired Compensation
$80000/yr
Important To Me
Flexible work hoursWork-life balanceCompany CulturePaid time offCareer advancementHealthcare benefitsWork from home optionPersonal development programs401k matchPaid sick leave
1
Certification
14
years of professional experience
Operations and sales leader who connects team development with measurable business results. Brings strength in sales coaching, KPI reporting, promotional execution, scheduling, and expense control to support revenue growth, guest satisfaction, and efficient store operations.
Work History
Experience Manager
11 Months- Drive top-performing credit and loyalty results year-to-date while achieving the district's highest guest survey scores through data-driven strategies that strengthen team performance and guest satisfaction.
- Partner with store and field leadership and beauty brands to identify growth opportunities, execute company initiatives, and enhance salon performance and guest experience.
- Analyze KPIs and implement strategies to improve salon services, retail sales, boutiques, and omnichannel performance while driving revenue growth and profitability.
- Recruit, train, and develop salon and boutique teams through performance coaching, brand education, and professional development, while strengthening client retention and service-to-retail conversion.
- Manage payroll, scheduling, and operational execution to maximize productivity and control expenses while achieving business objectives.
Sales Manager
3 Years 6 Months- Met or exceeded year-to-date sales targets across store events, supporting revenue growth through targeted promotions and strong selling execution.
- Directed sales activities for beauty advisors and lead cashiers, aligning efforts with company goals to enhance revenue credit and loyalty.
- Reviewed sales trends and performance reports, translating findings into actionable plans to optimize results and seize revenue opportunities.
- Supported team development through sales coaching, product training, and performance feedback to elevate selling skills.
- Maintained store readiness, merchandising standards, inventory control, cash handling, and loss prevention practices.
Real Estate Administrator
1 Year- Streamlined sales operations for 20-agent team by monitoring CRM pipelines, tracking lead activity, and ensuring timely follow-up to improve sales efficiency.
- Onboarded agents to Zillow Premier Agent and Follow Up Boss, delivering training to enhance CRM adoption and lead management effectiveness.
- Coordinated client showings, vendor schedules, and property preparation to facilitate smooth transactions.
- Enhanced listing marketing and social media content to elevate brand visibility and drive property engagement.
Assistant Office Manager
2 Years 6 Months- Supervised and trained an eight-person team on systems, products, service protocols, and operational procedures.
- Managed inventory, supply ordering, point-of-sale transactions, cash reconciliation, and daily opening and closing procedures.
- Coordinated client scheduling, treatment calendars, and staff meetings to streamline workflow and enhance service delivery.
- Executed social media marketing and promotional initiatives to increase client engagement and strengthen brand awareness.
Patient Care Coordinator
9 Months- Coordinated patient scheduling, verified insurance, and managed records in Eaglesoft to maintain HIPAA compliance.
- Processed patient payments while collaborating with clinical staff to ensure accurate documentation and timely service completion.
- Presented treatment plans and explained procedures, costs, and insurance coverage to support informed patient decisions.
- Requested online reviews from satisfied patients to improve practice visibility and increase referrals for new patient acquisition.
Waitress
5 Years 3 Months- Delivered customer-focused service in high-volume environment, leveraging menu knowledge and suggestive selling to enhance guest experience.
- Ensured order accuracy and processed payments while collaborating with colleagues to deliver seamless service during peak periods.
- Trained new team members on menu knowledge and service standards, fostering consistent quality and adherence to daily operating procedures.
Retail Sales Makeup Artist
11 Months- Drove counter sales growth through cross-selling, product education, and tailored beauty solutions for customers.
- Provided personalized makeup consultations and product recommendations that enhanced customer satisfaction and loyalty.
- Applied makeup while ensuring compliance with brand standards and sanitation protocols, contributing to a clean and organized sales environment.
Education
Master of Business Administration (MBA) - Business Administration and Management
Bachelor of Science - Community Health, Nutrition
Skills
- Customer experience design
- Client relationship management
- KPI analysis
- CRM platforms
- Guest experience management
- Campaign management
- In-store promotions
- Social media management
- Microsoft Office Suite
Certification
- Collaborative Institutional Training Initiative (CITI) | July 2015
Human Research: Social Behavioral Research
Timeline
Experience Manager
Ulta Beauty
11.2025 - CurrentRead More
Sales Manager
Ulta Beauty
05.2022 - 11.2025Read More
Real Estate Administrator
Properties & Estates
05.2021 - 05.2022Read More
Assistant Office Manager
Radiance Med Spa
10.2018 - 04.2021Read More
Patient Care Coordinator
Costa Family Dentistry
01.2018 - 10.2018Read More
Retail Sales Makeup Artist
MAC Cosmetics
08.2016 - 07.2017Read More
Waitress
The Cheesecake Factory
10.2012 - 01.2018Read More
George Mason University
Master of Business Administration (MBA) from Business Administration and Management
Read More
George Mason University
Bachelor of Science from Community Health, Nutrition
Read More