Armando Castaneda
San Diego,CA
Summary
Dynamic sales leader with 7+ years in SaaS and field-service technology, experienced in leading regional teams, driving disciplined pipeline management, and expanding underpenetrated markets through data-driven strategy. Strong expertise across HVAC, plumbing, electrical, and contractor segments, with a focus on accountability, precise forecasting, and cross-functional alignment. Skilled in scaling high-performance teams and shaping go-to-market strategy alongside Product, Marketing, RevOps, and Customer Success.
Overview
2026
2026
years of professional experience
Work History
Sales Manager
Workiz
01.2023 - Current
- Lead and develop a team of 10 Account Executives
- Foster a high-performance, high-accountability culture with structured coaching cadences..
- Maintain 90%+ quota attainment while improving ramp efficiency.
- Grew revenue from $2.8M → $3.8M → $4.5M
- Partner cross-functionally with Product, Marketing, CS, and RevOps.
- Support GTM planning for HVAC, plumbing, electrical, and field-service contractors.
Sales Team Lead
Workiz
2021 - 01.2023
- Improved team performance consistency through refined sales processes and coaching.
- Strengthened lead conversion by optimizing handoff rhythms and qualification standards.
- Drove quarterly target attainment through focused planning and disciplined execution.
- Developed streamlined training programs that accelerated AE readiness and product mastery.
- Leveraged sales data to identify trends and adjust strategies for higher productivity.
SDR Team Lead | Onboarding Lead | Fintech Lead
Workiz
2020 - 2021
- Built outbound engine, standardized onboarding, and supported fintech rollout.
- Streamlined workflows by implementing process improvements that reduced response times.
- Held multiple leadership roles during startup hypergrowth.
- Led cross-functional teams to enhance service delivery and operational efficiency.
Education
Bachelor of Science - Business Management
San Francisco State University
San Francisco, CA05-2016
Skills
- Sales Leadership & Management
- Pipeline Rigor & Forecast Accuracy
- Field Service Market Expertise (HVAC, Plumbing, Electrical) GTM Strategy
- Data-Driven Execution
- Cross-Functional Collaboration
- Talent Development & Bench Strength
- Sales Strategy Motions & Operational Excellence
- Deep Product knowledge
Timeline
Sales Manager
Workiz
01.2023 - Current
Sales Team Lead
Workiz
2021 - 01.2023
SDR Team Lead | Onboarding Lead | Fintech Lead
Workiz
2020 - 2021
Bachelor of Science - Business Management
San Francisco State University