Frederick Finn
Delray Beach,FL
Summary
Highly motivated and results-oriented sales monster with 15+ years of experience consistently exceeding sales targets by an average of 20%. Expertise in building strong customer relationships, customer experiences, developing effective marketing campaigns (including AI-powered solutions), and driving brand awareness. Proven ability to manage large and small teams in time-sensative environments, develop strategies, and achieve business growth.
Overview
23
23
years of professional experience
Work History
Director of Sales and Marketing
HRI/AFL Events
Hollywood, USA
01.2018 - Current
- Company Overview: Hard Rock Intl: AFL/AMP Health and Fitness - www.hardrock.com
- Increased event ticket sales by 25% YoY, achieving sell-out shows for multiple genres
- Designed ROI-driven social media campaigns featuring top influencers, resulting in a 2x increase in leads and brand awareness
- Grew retail merchandise sales by an average of 25% over quota
- Leveraged AI prompting and content creation to successfully promote Hard Rock Bet
- Built relationships with key media outlets, securing positive press coverage
- Implemented innovative digital marketing strategies to target specific audiences
- Conducted market research to identify growth opportunities and optimize campaign performance
- Managed production for top influencers like Jake/Logan Paul, KSI, Charly Jordan, and dozens more
- Hard Rock Intl: AFL/AMP Health and Fitness - www.hardrock.com
Managing Director Business Development and Retail Sales
HRI South Florida Boxing & Fitness
South Florida, USA
01.2010 - 01.2018
- Spearheaded creative sales and AI-powered marketing initiatives, expanding the HR Health and Fitness footprint to over five locations
- Collaborated with leadership to establish and achieve departmental goals
- Developed comprehensive business plans for growth and expansion
- Established and implemented departmental policies and procedures
- Utilized project management and advanced CRM software to ensure efficient project execution
Writer/Associate Producer/Producer/Show Runner
The Walt Disney Company/MTV-Viacom
Hollywood, USA
06.2002 - 11.2009
- Progressed to management roles across diverse programming, including live-action hits and animated series
- Created content for Disney Digital (now Disney+)
- Advanced from Production Associate to Associate Producer on various MTV/Viacom shows (MTV Music Video Awards, The Real World, Jersey Shore)
Education
Master of Science in Commercial Biomedical Research -
State University of New York University
Bachelor of Science - Biomedical Sciences
University of Miami
Miami, FLSkills
- Sales Leadership & Management
- Marketing Strategy & Campaign Development (including AI)
- Customer Relationship Building
- Brand Development & Management
- Project Management
- Market Research & Analytics
- Social Media Marketing
- Content Creation (including AI)
- Public Relations
- Influencer Marketing
- Video marketing
- Sales pipeline management
- Creative direction
- Sales coaching
- Media buying
- Pricing strategy
- Web analytics
- Product launches
- CRM software proficiency
Timeline
Director of Sales and Marketing
HRI/AFL Events
01.2018 - Current
Managing Director Business Development and Retail Sales
HRI South Florida Boxing & Fitness
01.2010 - 01.2018
Writer/Associate Producer/Producer/Show Runner
The Walt Disney Company/MTV-Viacom
06.2002 - 11.2009
Master of Science in Commercial Biomedical Research -
State University of New York University
Bachelor of Science - Biomedical Sciences
University of Miami