Asal Afzali
Houston,TX
Summary
Retail leader with over 10 years of experience in enhancing business performance and customer satisfaction. Expertise in cross-functional collaboration, project execution, and performance analysis. Demonstrated success in leading teams to improve operational efficiency and achieve measurable results in dynamic environments.
Overview
9
9
years of professional experience
Work History
Assistant Store Manager
Mejuri
Houston, Texas
06.2023 - Current
- Generated $800K+ in revenue over two years as Assistant Store Manager, ranking #2 among top in-store sellers while consistently driving performance across revenue, conversion, AOV, and client retention KPIs.
- Sustained a 100% NPS score for three consecutive years by delivering elevated, personalized client experiences across in-store and digital touchpoints, fostering repeat clientele and consistently strong customer feedback.
- Planned and executed high-performing in-store activations, including piercing events, brand partnerships, and seasonal initiatives, with multiple events generating $3K+ in sales per event and driving incremental traffic, engagement, and revenue during peak periods.
- Drove operational excellence across inventory management, fulfillment, and loss prevention, overseeing BOPIS, phone, and in-store orders while maintaining inventory accuracy, efficient back-of-house organization, and shrink mitigation.
- Owned visual merchandising and brand presentation, executing seasonal campaigns, optimizing product assortment and replenishment, and maintaining elevated visual standards to maximize sell-through and product visibility.
- Coached and developed sales teams through real-time floor coaching, performance feedback, daily goal-setting, and clienteling strategies, strengthening selling behaviors and creating a high-performance, client-first culture.
Interim Store Manager
Mejuri
Houston, TX
02.2026 - 05.2026
- Directed daily operations of Montrose store as interim manager, emphasizing sales performance and operational execution.
- Coached team members through on-the-floor observations and structured daily huddles.
- Collaborated with regional leadership to implement company initiatives and staffing priorities.
- Managed inventory accuracy, shrink prevention, visual standards, scheduling, payroll, and client escalations.
- Oversaw employee scheduling to optimize workforce efficiency.
Assistant Store Manager of Operations
Kendra Scott
Houston, TX
09.2021 - 05.2023
- Led 100% accurate annual inventory counts for two consecutive years, overseeing inventory preparation, scheduling, team training, and adherence to BOH standards.
- Supported opening of Kendra Scott Heights location, led visual merchandising and BOH operational strategy, enhancing product presentation and inventory execution for engagement rings and 14k solid gold collections.
- Coached and developed associates through sales training, performance reviews, hiring, and scheduling, improving team engagement and selling effectiveness.
- Partnered with the Store Manager to execute KPI-driven sales, operational, and customer experience goals, supporting consistent performance and business results.
- Collaborated with store manager to execute KPI-driven sales, operational, and customer experience goals.
- Facilitated adherence to back-of-house standards to ensure operational excellence.
- Developed training programs that boosted team selling effectiveness and morale.
- Implemented strategies that contributed to consistent performance and positive business outcomes.
Merchandising Store Supervisor
POLO RALPH LAUREN
Katy, TX
11.2018 - 08.2021
- Led and executed brand-driven visual merchandising strategies, managing multiple priorities while maintaining elevated in-store standards, visual consistency, and commercial impact.
- Analyzed visual and sales performance to optimize merchandising execution, supporting sell-through, SKU representation, and overall store productivity through data-informed decisions.
- Partnered with senior leadership, District Managers, and corporate teams to implement visual updates, lead BOH and floor walkthroughs, and ensure full readiness for leadership and company visits.
- Supported large-scale initiatives including store refreshes, campaign launches, and operational transitions, demonstrating flexibility with scheduling, travel readiness, and after-hours execution as required by the business.
Visual Merchandising Supervisor
Pink Victoria's Secret
Katy, Texas
04.2017 - 10.2020
- Led visual merchandising and holiday floorset execution, organizing the sales floor to drive customer engagement, optimize product placement, and support peak-season business growth.
- Supported new store openings and cross-functional operations, partnering with leadership teams to implement brand standards, complete visual setups, and ensure seamless launch readiness.
- Oversaw BOH shipment and inventory processes during peak and non-peak periods, improving stock flow, maintaining operational efficiency, and coaching the sales team while consistently performing as a top seller.
Education
BBA - RETAILING AND CONSUMER SCIENCE
University of Houston
Houston, TX08-2027
Languages
- English, Native/ Bilingual
- Russian, Native/ Bilingual
- Persian, Native/ Bilingual
- Arabic, Limited
Timeline
Interim Store Manager
Mejuri
02.2026 - 05.2026
Assistant Store Manager
Mejuri
06.2023 - Current
Assistant Store Manager of Operations
Kendra Scott
09.2021 - 05.2023
Merchandising Store Supervisor
POLO RALPH LAUREN
11.2018 - 08.2021
Visual Merchandising Supervisor
Pink Victoria's Secret
04.2017 - 10.2020
BBA - RETAILING AND CONSUMER SCIENCE
University of Houston