ASHLEE ROMERO
New York
Summary
Results-driven Store Manager with expertise in retail operations, team leadership, and strategic planning. Focused on optimizing store performance, driving sales growth, and enhancing customer service. Experienced in inventory management, merchandising, and implementing effective retail strategies. Committed to developing motivated teams and achieving business objectives through clear guidelines and targeted goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Store Manager
Purple Brand
New York
07.2024 - Current
- Managed daily store operations, ensuring team adherence to company policies for consistent service delivery.
- Trained and developed staff to improve customer service skills and product knowledge, enhancing overall customer experience.
- Oversaw inventory management, ensuring accurate stock levels and timely replenishment.
- Implemented visual merchandising strategies to enhance shopping environment, attracting and engaging customers effectively.
- Coordinated logistics for various corporate and social events.
City Operations Manager
Sneakersnstuff
07.2021 - 01.2024
- Ensure the City is set up for success by ensuring all areas are efficiently staffed through recruiting, training, coaching, and developing the City Team.
- Hire, train, coach and develop the store team.
- Established framework and ensured implementation of key operating procedures across marketing, retail, and logistics.
- Collaborate closely with the global SNS stores to develop our business.
- Led City Energy Team to connect SNS with local community through activations, content, and product initiatives.
- Merchandised and stocked store with relevant assortment, aligning visual identity with SNS brand standards.
Store Manager
Columbia Sportswear
02.2019 - 04.2020
- Provide leadership, direction, and coaching to the other leadership and associate staff
- Identified hiring needs and conducted interviewing, hiring, and training for diverse store staff; planned and facilitated employee training and development.
- Motivated, educated, and guided associates to achieve growth plans and career paths within the store and field.
- Developed plans to enhance employee productivity and performance, aligning team goals with store objectives.
- Maintain appropriate inventory levels through effective replenishment, organization, shrink control, and communication
- Demonstrate exceptional customer service and problem-solving skills by assisting customers regarding products, features, benefits, availability, and resolving escalated complaints
Training and Development Manager
Nike
12.2017 - 02.2019
- Aligned training department initiatives with Nike NYC business goals to enhance departmental effectiveness
- Assessed training needs of athletes and managers through consultations with leaders and corporate partners to inform development strategies
- Partnered with department managers to schedule and facilitate weekly product trainings led by athletes, enhancing product knowledge
- Scheduled 200+ athletes for product trainings based on sports passion and performance.
- Led monthly onboarding training for athletes and leaders
Operations Supervisor
Nike
06.2016 - 12.2017
- Collaborated with team to develop schedules for over 500 employees, ensuring optimal coverage
- Tracked employee time and attendance through Kronos Incorporated
- Supported leadership team by facilitating cashier training for athletes, enhancing service quality
- Performed advanced cashiering tasks including opening and closing duties, assembling/verifying cash deposits, and till audits
- Updated daily game plans with last year totals, average dollar per transaction, and conversion
- Managed inventory by ordering supplies regularly to maintain stock levels.
- Delivered competitive information to leadership team from sports marketing department, informing strategic decisions
- Created templates for tracking and analyzing status reports and store productivity.
Women's United Service Athlete
Nike
05.2015 - 06.2016
- Created quizzes for the team to improve communication about product features.
- Contributed to 1:1 journey at Niketown, recognized for premium service with MVP award.
- Supported the floor manager by keeping them informed on athlete breaks, monitoring product refill needs, and providing athlete check-ins
- Educated consumers on Nike Plus membership benefits and invited participation in Nike's Pulse surveys.
Customer Experience Manager
Vans
10.2013 - 05.2015
- Assisted in leading adherence to standard operating procedures, ensuring consistency and compliance across operations.
- Trained, observed, and coached sales team to enhance performance, participated in performance management, and supported talent development initiatives.
- Developed customer engagement strategies to enhance overall brand loyalty.
- Collaborated with cross-functional teams to improve customer service processes.
- Trained staff on best practices for delivering exceptional customer experiences.
Operations Manager
Foot Locker
07.2011 - 10.2013
- Achieved sales and profitability targets through effective team collaboration.
- Prioritized and executed product and marketing resets, pricing updates, inventory tasks, and replenishment to enhance operational effectiveness.
- Achieved sales and profitability targets through effective team collaboration.
- Reviewed financial and operational reports, conducted store visits, and analyzed audit results to inform strategic decision-making.
Education
BBA - Accounting
Queens College of The City University of New York
Queens, NYSkills
- Store procedures
- Inventory control
- Loss prevention procedures
- Vendor management
- Financial management
- Budget development
- Payroll processing
- Operations
- Event coordination
- Project management
- Strategic planning
- Team development
- Employee training
- Performance evaluation
- MS Office
- Personnel development
Languages
Spanish
Volunteer Experience
NYRR: NYC /Brooklyn Marathon volunteer work 2017-2019
Marathon Kids: Three consecutive Saturdays in August, nearly seven miles of NYC's streets are opened for people to play, run, walk and bike.
Summer Streets: Extends from the Brooklyn Bridge to Central Park, along Park Avenue and connecting streets, with easy access from all points in New York City, allowing participants to plan a trip as long or short as they wish. All activities at Summer Streets are free of charge, and designed for people of all ages and ability levels to share the streets respectfully.
Events
- Nike Fitness Pop Up, 2019
- Nike NY Headquarters: U.S. Open 2019 Pop Up, 2019
- Nike featured pop up shop at the 2019 CurvyCon
- NikeByYou, 2018-2019
Certification
Red Cross CPR/First Aid Certified
Timeline
Store Manager
Purple Brand
07.2024 - Current
City Operations Manager
Sneakersnstuff
07.2021 - 01.2024
Store Manager
Columbia Sportswear
02.2019 - 04.2020
Training and Development Manager
Nike
12.2017 - 02.2019
Operations Supervisor
Nike
06.2016 - 12.2017
Women's United Service Athlete
Nike
05.2015 - 06.2016
Customer Experience Manager
Vans
10.2013 - 05.2015
Operations Manager
Foot Locker
07.2011 - 10.2013
BBA - Accounting
Queens College of The City University of New York