ASHLEIGH LIEBENBERG
New York,NY
Summary
Accomplished Senior Luxury Events Professional with expertise in producing high-profile activations from concept to execution. Proven track record in budget management, vendor oversight, and cross-functional collaboration. Recognized for strong leadership, meticulous attention to detail, and capacity building within teams.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Events & Client Relations
Moncler
09.2024 - Current
- Independently plan, produce, and execute nationwide luxury events including flagship activations, store
openings, regional summits, and press-facing events from concept through on-site execution - Own and manage the full CRM event budget for the Americas (+$2M), ensuring accurate financial
tracking, reporting, and adherence to internal audit and compliance standards - Oversee end-to-end event production including logistics planning, run-of-show development, timelines,
vendor sourcing, contract negotiation, insurance certificates, and on-site management - Serve as primary decision-maker for delegated events in collaboration with senior leadership, providing
regular updates on budget status, timelines, and execution progress - Manage and oversee external vendors, freelancers, and production partners to ensure seamless execution,
brand alignment, and quality control - Collaborate closely with Press, Communications, CRM, VM, Legal, International HQ, and store
leadership to deliver cohesive 360-degree event activations - Develop guest list strategies in partnership with CRM teams and boutiques, including VIP, VIC, press,
and influencer attendance when required - Mentor and support store teams and client advisors during event execution, setting clear expectations and
ensuring elevated client experiences - Prepare detailed post-event recaps and reports analyzing KPIs, guest engagement, operational
performance, and budget results
Omnichannel CRM
Louis Vuitton - LVMH
11.2020 - 09.2024
- Enhanced local event communications through CRM pop-ups and geo-targeted invitations.
- Coordinated with PR and Advertising teams for comprehensive marketing campaign launches.
- Analyzed weekly and monthly reports using Google Analytics and Data Studio.
- Pitched and launched several global marketing campaigns based on strategic insights.
- Facilitated stakeholder meetings to align on project goals and expectations.
- Directed key gifting campaigns for major holidays, ensuring impactful execution.
Events & Client Relations
Bvlgari - LVHM
06.2020 - 09.2020
- Optimized CRM Annual Budget exceeding $10M through strategic monitoring and adjustments.
- Implemented in-store CRM and event strategies with defined measurable goals.
- Collaborated with 21 store and regional directors to address local operational needs.
- Launched gifting initiatives for 100+ high-end clients, achieving targeted KPIs.
- Conducted post-event analysis with Events team, gathering valuable client feedback.
- Developed AI-driven clienteling strategies for engagement with 5,000 clients.
Education
Fashion Institute of Technology -
BS Fashion Business Management
South Korea, Italy06-2020
Skills
- Adobe Photoshop & Illustrator
- Microsoft Suite
- Budget Management
- Vendor Relationship Management
- High Pressure Problem-Solving
- Mentoring/Developing Junior Members
Certification
- First Place at Global Start-Up Weekend for Innovative Fashion Product
- Asian Fashion Research Course Completion
Timeline
Events & Client Relations
Moncler
09.2024 - Current
Omnichannel CRM
Louis Vuitton - LVMH
11.2020 - 09.2024
Events & Client Relations
Bvlgari - LVHM
06.2020 - 09.2020
Fashion Institute of Technology -
BS Fashion Business Management