Ashley Betkouchar
Digital Creator
Phoenix,AZ
Summary
I am a self-taught digital creator with a passion for using social media marketing and trend prediction, with an addition of aesthetics and design, to highlight products and people. I have utilized my academic studies by starting my photography business prior to graduating and have branched into community and public relations events by creating user-generated content for local businesses, events, and influencers.
Overview
12
12
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Digital Creator
Welcome To Arizona
Phoenix, AZ
02.2022 - Current
- Working with the largest Instagram page for Arizona to produce social media content on local restaurants, stays, and attractions through copywriting, voiceovers, and other social media tasks.
- Representing Welcome to Arizona at PR events and campaigns in Arizona as a digital content creator
- Foodies without Pretense pt. 1 & 2 by the Arizona Office of Tourism
- Working with other social media managers of cities and businesses to boost media presence through sponsored partnership posts
- Pepsi x Superbowl LVII x Welcome to Arizona sponsorship voiceover for the Big Game Bash
- Secured Visa x Superbowl LVII events as a brand ambassador lead
- Implemented strategies and tactics to grow followers on social media channels.
- Created content with SEO keywords drawn from Google Analytics.
Photographer
Ashleybesnappin
Phoenix, Arizona
01.2017 - Current
- Covered New York artist Justin Sterling x San Diego Museum of Art Exhibition Art Party
- Invited by Wonderspaces Museum and Walter Wherehouse to photograph art blogger and museum professional, Sara Grossman
- Produced three test shoots for 6am Model Management scout, Anita Mason
- Used image processing algorithms to reduce motion blur and enhance color, contrast and light range.
- Completed complex photo shoots at indoor and outdoor venues
- Displayed portfolio to show off best work to potential clients and promote skills and value.
- Photographed high-quality images for various print and digital projects.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
- Took photos from different angles and perspectives to capture perfect images.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Media And Branding Ambassador
Phoenix Fashion Week
Phoenix, Arizona
02.2022 - Current
- Curating social media content on a calendar based on the yearly events held by Phoenix Fashion Week
- Worked Phoenix Fashion Week as a brand ambassador for the Spring and Fall shows, with an emphasis in PR and hospitality
- Worked on food and snack partnerships for both seasons, such as Alani Nutrition, TruFru, and six local food trucks to provide product and food for purchase during the event
- Assisted on various photoshoot sets involving the Top 40 Model program and competition
- Collecting media and PR information of local influencers and celebrities for future events
- Attending Phoenix events to represent the organization, such as the Modern Day Wife "What She Said" event at the W Scottsdale, or the Bentley Polo Party.
Recruiter
U-Haul International, Inc
Tempe, Arizona
08.2021 - 05.2022
- Transferring equipment based on the current inventory and production
- Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials and conducting initial interviews and pre-screening assessments.
- Compiled and produced qualified candidates' information for hiring manager review and liaised between parties to coordinate formal, management interviews.
- Operated and maintained applicant tracking and candidate management systems.
- Improved office efficiency by effectively managing internal communications and correspondence.
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
- Followed up with notable applicants sourced via industry-specific pipelines, events and job fairs.
- Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
Corporate Tax Assistant
Grand Canyon Education, Inc
Phoenix , Arizona
01.2019 - 06.2020
- Prepares and files sales & use tax returns
- Reconciles sales tax, property tax, and business license accruals
- Creates journal entries
- Assists with sales and use tax audits and responds in a timely manner
- Prepares and submits business license renewals
- Assists with the year-end review
- Reviewed available data and compared against tax code to determine exemptions, deductions and potential liabilities.
- Delivered comprehensive tax documentation required for accurate individual and corporate returns.
IT Technical Support Specialist
Grand Canyon University
Phoenix, Arizona
03.2017 - 01.2019
- Answering incoming calls, chats, and emails to help with student registration, browser issues, computer troubleshooting, Office 365 installations, etc.
- Explained security measures in simple terminology to help users understand malware and phishing threats.
- Provided Tier 1 IT support to non-technical internal users through desk side support services.
- Resolved diverse range of technical issues across multiple systems and applications for customers and end-users across various time zones.
- Used ticketing systems to manage and process support actions and requests.
Education
Bachelor of Science - Accounting
Grand Canyon University
Phoenix, AZ 09.2016 - 04.2023
High School Diploma -
Liberty High School
Peoria, AZ 01.2012 - 01.2016
Skills
90 WPM
Photography and Videography
User-Generated ContentCCH Acxess Tax SoftwareCRMZendeskTeamsZoomSlackAdobe Creative Cloud AppsHoneybookPlanolyCanvaContent scheduling
Copywriting
Google Analytics
Adobe Creative Suite
Final Cut
Social media content campaigns
SEO techniques
Video Editing
Wordpress
Social media marketing
Timeline
Digital Creator
Welcome To Arizona
02.2022 - Current
Media And Branding Ambassador
Phoenix Fashion Week
02.2022 - Current
Recruiter
U-Haul International, Inc
08.2021 - 05.2022
Corporate Tax Assistant
Grand Canyon Education, Inc
01.2019 - 06.2020
IT Technical Support Specialist
Grand Canyon University
03.2017 - 01.2019
Photographer
Ashleybesnappin
01.2017 - Current
Bachelor of Science - Accounting
Grand Canyon University
09.2016 - 04.2023
High School Diploma -
Liberty High School
01.2012 - 01.2016