Ashley Cuic
Roseville ,CA
Summary
Results-driven Business Development and Sales Professional with 14+ years of experience in SaaS, customer engagement, lead generation, enrollment growth, and relationship management. Proven track record of exceeding sales goals, developing strategic partnerships, and driving customer growth through consultative selling and targeted outreach. Skilled in Salesforce, HubSpot, CRM management, client retention, and cross-functional collaboration.
Overview
15
15
years of professional experience
Work History
Brand & Engagement Sales Specialist
Learning Jungle
Sacramento, CA
06.2024 - Current
- Increased tour-to-enrollment conversion rates by 40% by implementing an improved SOP for post-tour follow-up and prospective family engagement.
- Streamlined lead tracking and follow-up procedures using CRM tools and organized outreach strategies to improve response and conversion rates.
- Helped underperforming centers increase enrollment through strategic social media campaigns, guerrilla marketing tactics, and targeted local advertising initiatives.
- Developed strategic partnerships with elementary schools in Fort Mill, NC and Sacramento, CA to increase community awareness and drive enrollment for school-age childcare programs.
- Collaborated directly with school leadership and educators to develop tailored solutions that addressed individual student and family needs.
- Managed HubSpot lead database for over 3,000 prospective families, maintaining accurate tracking, follow-up workflows, and enrollment communication processes.
- Managed inbound and outbound communication with prospective families, guiding them through enrollment, program options, and onboarding processes.
- Coordinated and executed 9 large-scale community events with attendance exceeding 10,000 participants each, resulting in over 265 new student enrollments.
- Led enrollment outreach and family engagement efforts for 22 childcare centers across California, North Carolina, South Carolina, and Nevada, supporting enrollment growth and community visibility.
Business Development Manager
Consensus Cloud Solutions
Sacramento, CA
04.2016 - 05.2024
- Maintained extensive product and industry knowledge to deliver customized communication workflow solutions tailored to hospital operational needs.
- Expanded business opportunities by identifying high-value healthcare prospects, nurturing client relationships, and developing strategic partnerships.
- Utilized Salesforce CRM to manage sales pipelines, forecast opportunities, track lead activity, and improve overall sales efficiency.
- Exceeded annual sales quotas by 120% for 5 consecutive years through strategic prospecting, pipeline management, enterprise healthcare sales, and solution-focused selling.
- Partnered closely with SDRs and Sales Engineers to create a seamless and efficient sales process from lead generation through implementation.
- Led and supervised a team of 4, supporting performance development, sales strategy execution, and day-to-day operational collaboration.
- Generated over $500K annually in recurring revenue through strategic account development, consultative sales techniques, and long-term client relationship management.
- Managed business development initiatives within a fast-paced SaaS and healthcare technology environment, specializing in enterprise-level hospital systems with over 150 beds.
Business Development Representative
EmailDirect
Sacramento, CA
01.2011 - 04.2016
- Executed targeted outreach campaigns and strategic prospecting efforts to increase qualified lead generation.
- Improved cold-call response rates by refining scripts to better align with client needs and pain points.
- Collaborated cross-functionally with marketing and sales teams to improve lead quality and conversion rates.
- Exceeded monthly lead generation goals through relationship-focused communication and consistent follow-up.
- Trained and mentored junior sales representatives, contributing to team development and overall sales performance.
- Established credibility with prospects by building strong rapport and serving as a trusted advisor.
- Worked closely with Shopify and Magento marketplace stores to support email marketing, customer engagement, and lead generation strategies.
- Managed and supported client relationships with notable organizations including Pitney Bowes, Travelocity, SCAD.edu, and RuffleButts.com.
Education
Organizational Communication -
California State University - Sacramento
Sacramento, CASkills
- CRM Management
- Cold-calling
- HubSpot
- Salesforce
- Relationship Building
- Performance Tracking
- Lead Development
- Product Knowledge
- Lead Generation
- Business Relationship Management
- Lead prospecting
- Email campaigns
- Staff Training
- Customer Relationship Management
Timeline
Brand & Engagement Sales Specialist
Learning Jungle
06.2024 - Current
Business Development Manager
Consensus Cloud Solutions
04.2016 - 05.2024
Business Development Representative
EmailDirect
01.2011 - 04.2016
Organizational Communication -
California State University - Sacramento