Ashley Dooley
Pawnee,OK
Summary
Ashley is a successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through omnichannel marketing approach using television advertising and digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Ashley is a knowledgeable Digital Marketing Consultant and well-versed in online marketing plans and tactics. Has excellent customer service, project management and multitasking skills. Ashley has a proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans that work for the clients. Passionate about connecting with target audiences and driving consistent growth.
Overview
19
19
years of professional experience
Work History
Marketing Consultant
Sinclair Broadcast Group
Tulsa, United States
05.2013 - Current
- Exceeded Digital Goal for 2021 by 226% by selling $460,416 during a covid year.
- Exceeded Digital Goal for Q1, 2022 by 24%.
- 2018-2022 sold $1, 249,411.00 in digital business.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Account Executive
Shamrock Communication
Tulsa, OK
03.2004 - 05.2013
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Presented product concepts and offerings to meet client specifications and preferences.
- Cold called, canvassed and obtained referrals to develop sales pipeline.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
Buyer's Assistant
In House Advertising
Tulsa, OK
01.2004 - 05.2005
- Sought information from variety of sources to make and revise assessments.
- Updated spreadsheets and crafted presentations to support executives and boost team productivity.
- Created and updated records and files to maintain accurate and compliant documents.
- Worked under constant deadlines that required prioritizing tasks and flexible hours.
- Executed record filing system to improve document organization and management.
Education
Bachelor of Science - Mass Communications/Advertising & Marketing
Northeastern State University
Tahlequah, OK12.2004
Skills
- Team Collaboration
- Analytical Thinking
- Problem Solving
- Relationship Building
- Client Retention
- Self-Motivated
- Business development and planning
- Business networking
- Sales funnel development
- Lead Generation
Timeline
Marketing Consultant
Sinclair Broadcast Group
05.2013 - Current
Account Executive
Shamrock Communication
03.2004 - 05.2013
Buyer's Assistant
In House Advertising
01.2004 - 05.2005
Bachelor of Science - Mass Communications/Advertising & Marketing
Northeastern State University