Lemika Martin
Arlington
Summary
Hardworking Marketing Specialist with demonstrated knowledge of graphic design, copywriting, and project management. Brings many years of marketing experience along with decisive and hardworking approach. Talent for devising creative strategies.
Overview
19
19
years of professional experience
Work History
Marketing Consultant
E.L.G Marketing and Management
Arlington
08.2020 - Current
- Advised on website design and functionality to improve user experience and conversion rates.
- Built research instruments and drafted questions for digital, traditional and in-person surveyes.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
- Developed and implemented marketing campaigns to increase customer engagement.
- Designed and executed email marketing campaigns, achieving significant open and click-through rates.
- Collaborated with designers, copywriters, photographers, and videographers on various projects.
- Developed and implemented promotional plans targeting key audiences.
- Spearheaded special event planning and design of conference materials, promotional items and booth setup.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Recommended, planned and implemented promotional strategies to increase market share.
- Organized and participated in trade shows and events to promote client products and services.
Bartender, Well Tender
El Primos
Arlington
07.2024 - 04.2025
- Cleansed glasses with sanitizing solution after each use.
- Cleaned up spills and broken glassware and safely disposed of sharp pieces.
- Monitored bar inventory and promptly restocked low items before depletion.
- Greeted guests with friendliness and professionalism.
- Mixed and served both alcoholic and non-alcoholic drinks for patrons by following standard recipes and procedures.
- Introduced bar staff to precision pouring and waste reduction tactics to lower liquor costs.
- Resolved customer complaints in a professional manner.
- Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
- Carefully inspected identification of customers to verify age requirements for purchase of alcohol.
- Studied industry trends to inform planning of bar menu and development of new drink recipes.
- Recommended food and drinks to patrons based on preference, pairings and special promotions.
- Monitored customer drink levels and suggested additional drink purchases at appropriate times to boost sales.
- Checked identification cards for proof of age prior to serving alcohol beverages.
- Ensured proper sanitation of bar area, glassware, utensils, and equipment.
- Arranged bottles and glasses behind bar to make attractive displays.
- Displayed and retained extensive knowledge of liquors, wines and entrees.
- Developed good working relationships with fellow employees through effective communication.
- Organized bar supplies in stock room to support timely and efficient retrieval and replenishment.
- Followed alcohol awareness procedures for preventing intoxication and handling intoxicated guests.
- Stayed up-to-date on latest mixology trends, bar equipment, and sanitation standards.
- Poured wine, beer and cocktails for patrons.
- Worked in close collaboration with team members to ensure customers received high-quality service.
Catering Server, Bartender, Cashier
University of Rochester
Rochester
04.2006 - 08.2020
- Arranged place settings with clean tablecloths, napkins and tableware to prepare for incoming guests.
- Cleaned and sterilized dinnerware, equipment and facilities to maintain hygienic environment.
- Provided exceptional customer service, addressing guests' needs and inquiries promptly.
Bartender
Freelance bartender
Rochester
07.2015 - 06.2020
- Neatly sliced and pitted fruit for garnishing drinks.
- Trained new bartenders on drink preparation and upselling techniques.
- Cleansed glasses with sanitizing solution after each use.
- Displayed and retained extensive knowledge of liquors, wines and entrees.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Achieved cost-savings by developing functional solutions to problems.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Utilized various software and tools to streamline processes and optimize performance.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Managed inventory and supplies to ensure materials were available when needed.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Server, Bartender
Rochester Riverside convention center
Rochester
04.2006 - 10.2012
- Developed rapport with guests and assisted in generating repeat business by providing exceptional customer service.
- Explained menu items, describing ingredients and cooking methods upon request.
- Responded to ad hoc cleaning duties at end of shift.
- Promoted desserts, appetizers, and specialty drinks to optimize sales.
- Addressed complaints to kitchen staff and served replacement items.
- Prepared checks, itemizing total meal costs and taxes.
- Provided exceptional service to high volume of daily customers.
- Informed customers of daily specials and signature menu items.
- Maintained knowledge of current menu items, garnishes, ingredients, and preparation methods.
- Stocked service areas with supplies during slow periods.
- Responded efficiently to guest inquiries and complaints in a professional manner.
- Implemented feedback from customers to improve service quality and menu offerings.
Education
Bar, Drink And Safety Certification - Bar Certi
Texas Alcohol Bar Bural
Online04-2024
GED -
Threshold
Rochester Ny09-1996
Skills
- Mixology techniques
- Customer service
- Inventory management
- Event planning
- Promotional strategies
- Team collaboration
- Communication skills
- Sales strategies
- Inbound marketing
- Pricing structures knowledge
- Creative thinking
- Team leadership
- Reliability
- Problem-solving abilities
- Multitasking capacity
References
References available upon request.
Timeline
Bartender, Well Tender
El Primos
07.2024 - 04.2025
Marketing Consultant
E.L.G Marketing and Management
08.2020 - Current
Bartender
Freelance bartender
07.2015 - 06.2020
Catering Server, Bartender, Cashier
University of Rochester
04.2006 - 08.2020
Server, Bartender
Rochester Riverside convention center
04.2006 - 10.2012
Bar, Drink And Safety Certification - Bar Certi
Texas Alcohol Bar Bural
GED -
Threshold