Elijah Novicky

• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Photographed, filmed, and edited product photography and video for inventory and marketing materials.
• Wrote detailed and elaborate product descriptions.
• Managed website inventory.
• Created social media content with consistent content and tone.
• Analyzed social media and online marketing campaign results.
• Took part in successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Increased customer engagement through social media.
• Proactively engaged with clients by phone, email, online, and in-person, which helped established long-term, lucrative relationships.

• Kept bar presentable and well-stocked to meet customer needs.
• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers and taking inventory.
• Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
• Followed alcohol awareness procedures for preventing excessive guest intoxication.
• Extensive knowledge of beer menu and process.

• Cultivated warm relationships with regular customers.
• Worked with POS system to place orders, manage bills and handle complimentary items.
• Explained menu items and suggested appropriate options for food allergy concerns.
• Bussed and reset tables to keep dining room and work areas clean.
• Kept register accurate through correct billing, payment processing and cash management practices.
• Used slow periods to restock supplies, ice, trays and delivery bags.
• Mixed both standard and specialized drink orders.
• Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
• Extensive knowledge of beer menu.

• Prepared marketing advances and coordinated with artists to execute marketing tactics for each show.
• Compiled artists' promotional and press material to develop content releases and promotional strategies.
• Connected with press contacts, developed press releases, and connected artists with press outlets in order to solidify press coverage and local listings for all shows.
• Developed web listings, ticketing pages, and Facebook events for all shows.
• Scheduled consistent, yet diversified and engaging posts from venue/artists Facebook and Instagram pages for all promotional campaigns.
• Created boosted/targeted add campaigns on both Facebook and Instagram.
• Developed and created original promotional graphics for all events, releases, and marketing campaigns.
• Coordinated local street team efforts.
• Sent out settlement sheets/show follow ups to bands.
• Created ADMATS

TWMG was contracted by Arch Street Tavern to manage the booking, marketing, and management for the venue. In addition to handling the marketing and promotion for Arch Street Tavern, I also worked the shows at the venue as the Production Manager; which included hosting bands, carrying out hospitality needs, and even working the box office. This was a real "people person" type of job, which I love. I enjoy connecting with the bands and the concert goers, while helping create an experience for everyone involved.

During our three years at Arch Street Tavern, we increased the venue's attendance, sales, and profit by over 300% through our booking and marketing efforts.

During my time at Telefunken, I built and tested large diaphragm condenser vacuum tube microphones; specifically the AR-51, AR-70, and the CU-29. I was the sole builder of these specific microphones at the time for this world-class international company. Additionally, I assisted with the assembly line production for the dynamic microphone series, as well as executing package fulfillment and shipping. The key to getting all of these tasks done in a proper and timely manner was teamwork, communication, and developing fluid step-by-step systems that we could rely on. We created a family there, and many of my former colleagues are still close friends of mine to this day.

I always put Maple Row Farm on my resume because it is a place I truly love, and has taught me a lot about teamwork, endurance, and motivation. Since I began working there, I have done everything from selling Christmas trees in the winter, mowing the fields and pruning them in the summer, and delivering mulch in the spring. It is a physically taxing job but that is what I love about it (not delivering mulch, but that is a great time listen to a podcast and learn something new). The farm is about 300+ acres and in the winter season we can sell upwards of 200-300 trees in a day. Every last tree needs to be dragged out of a field, thrown on a tractor, baled, and tied to a car. Things can get hectic quick, but a having a good team that can communicate with one another and motivate each other keeps everything from falling off the rails. Over the last 10 years the returning "team" has developed into more of a family, and I look forward to working with them each winter season.

I have played in a handful of original bands, as well as cover acts, over the last 10 years. The music I've played spans classic and psychedelic rock, americana/folk, jam band music, soul, and funk/disco. In those bands I have taken the role of lead and rhythm guitar, with a focus on slide guitar, as well as singing lead and backup vocals.