Ashley Heller
Boiling Springs,PA
Summary
Business administration and marketing student with a track record at Better Day Repairs. Strong experience in digital content creation, social media strategy, and customer-facing operations. Proven ability to lead teams, manage projects, and deliver high-quality creative assets under tight deadlines. Entrepreneurial mindset with hands-on experience in business development, pricing strategy, and client relations. Skilled in Adobe Suite, Canva, Google Workspace, and Excel.
Overview
6
6
years of professional experience
Work History
Secretary
Better Day Repairs
Boiling Springs, PA
08.2020 - Current
- Coordinated office operations, managed client communication, and enhanced customer service tasks.
- Facilitated fulfillment workflow by contacting dealerships and sourcing correct parts within deadlines.
- Prepared invoices, processed payments, and recorded financial transactions per SOP for accountability.
- Managed marketing and vendor operations for Carlisle events, national car shows, and pop-ups, ensuring smooth execution.
- Managed social media platforms and built website content.
Founder & Operator
Ashlrose
Boiling Springs, PA
01.2021 - Current
- Oversaw planning and logistics for photoshoots, organized photos by theme, and created scripture overlays
- Edited photos using Adobe Photoshop and Lightroom, providing photos to clients in shared drive spaces
- Painted artwork for senior shows, private clients, and created custom designs for established themes
- Created unique designs using Canva and Adobe Illustrator, fulfilling client's logos, graphics, and promotional items
- Initiated Marketing Analysis to establish competitive pricing points, distributed through Depop, and finalized sales
Social Media Manager
Prayer Shepherd
Lynchburg, VA
10.2025 - 05.2026
- Direct social media campaigns, create video content for reels, capture show events, and produce effective content
- Establish graphics and advertisements to promote shows, helping to drive community engagement and attendance
- Student Fashion Show, Liberty University
Founder & Operator
Stardust Carwash
Boiling Springs, PA
01.2021 - Current
- Manage logistics and scheduling for clients, delivering high quality services that positively impact the client's experience
- Drive sales and negotiations, ensuring competitive pricing to maintain adequate profit margins and client loyalty
- Promote business development through flyer distribution, social media content, client referrals, and by word of mouth
Photographer
Auto Show, Liberty University
Lynchburg, VA
01.2021 - 10.2025
- Oversaw content creation, photography, and social media, capturing events and helping to drive community engagement
- Directed and communicated locations, times, and what content photographers were to capture, maximizing talent resources
- Team Captain
Editor & Graphic Designer
Yearbook Club, PALCS
Boiling Springs, PA
01.2023 - 05.2024
- Organized photos, created graphics, designed layout and placement, and successfully met all key deadlines
- Developed strategies and assisted with the delegation of tasks, maximizing team and financial resources
- Administered development of website creation, creating operational procedures, and brainstormed annual theme
Education
BS - Business Admin: Data & Entrepreneurship, Strategic Marketing Management
Liberty University
Lynchburg, VA05-2027
Skills
- Office management
- Customer service & client relations
- Google applications proficiency
- Square software proficiency
- Adobe Creative Suite, Canva, CapCut
- Photography & creative direction
- Business development and negotiations
- Leadership and mentorship
- Excel certification (Fall 2025)
COMMUNITY IMPACT
- Photography, Set Design Team, Life House Church, Carlisle, PA, August 2021 – August 2024, August 2021 – August 2022, Honors: 1st Place Raw Photography (International Teen Talent)
- Violin Player, Life House Church, Carlisle, PA, January 2020 – August 2024, Honors: 2nd Place String (International Teen Talent), Honors: 2nd Place String (International Teen Talent)
Timeline
Social Media Manager
Prayer Shepherd
10.2025 - 05.2026
Editor & Graphic Designer
Yearbook Club, PALCS
01.2023 - 05.2024
Founder & Operator
Ashlrose
01.2021 - Current
Founder & Operator
Stardust Carwash
01.2021 - Current
Photographer
Auto Show, Liberty University
01.2021 - 10.2025
Secretary
Better Day Repairs
08.2020 - Current
BS - Business Admin: Data & Entrepreneurship, Strategic Marketing Management
Liberty University