Ashley Le
Summary
As an immigrant from a family of refugees, I tell stories of diverse voices and continuously look for new ways to share them, whether through videos, written stories, or social media. As an experienced digital creator, I have a proven track record of shaping content to reach audiences where they are.
Overview
5
5
years of professional experience
Work History
SENIOR SOCIAL MEDIA MANAGER
THE TREVOR PROJECT
02.2023 - 04.2024
- Managed the Trevor Project's social media program and team of two full-time employees
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed and implemented Trevor's organic social strategy using analytics and social performance
- Captured organic content at in-person events, youth-led rallies, and Pride marches
- Spearheaded rapid response communications
- Strategized content ideas and directions with in-house videographers and graphic designers to develop innovative campaigns for social media platforms.
ADJUNCT PROFESSOR
GEORGE WASHINGTON UNIVERSITY
08.2021 - 05.2024
- Taught the Online Journalism Workshop senior capstone course to mirror a real-life newsroom, providing instruction to up to 15 undergraduate students.
- Developed lessons on multimedia production and digital media editing, including how to operate Adobe Premiere Pro and After Effects
- Approved news story pitches and guided students through the reporting/creative/editing process
- Reviewed first drafts of podcasts, news packages, and documentaries
- Provided feedback to help shape the final drafts
- Provided mentorship and career coaching for graduating seniors.
SOCIAL MEDIA MANAGER
STACEY ABRAMS FOR GOVERNOR, ONE GEORGIA INC.
05.2022 - 11.2022
- Created and led the campaign's social media program
- Served as lead copywriter for all content on Stacey Abrams' social accounts
- Traveled with the principal to capture and create organic content
- Collaborated with videographers, photographers, and video editors in content production
- Edited organic style videos for TikTok, IG Reels, and Twitter
- Oversaw the exponential increase in engagement on all social platforms
- Provided recommendation to campaign leadership and the Principal in key rapid response moments
- Managed the social media team, including 1 other permanent member and two part-time staff.
COMMUNICATION ASSOCIATE - SOCIAL MEDIA PRODUCER
UNHCR, THE UN REFUGEE AGENCY
08.2019 - 05.2022
- Oversaw and executed the video production process for UNHCR in the United States
- Authored news stories about refugees, asylum seekers, and displaced people
- Created social media graphics for distribution on UNHCR's global social media platforms
- Designed books, brochures, and fact sheets for distribution to NGOs and governmental partners
- Coordinated with UNHCR's network of field producers to adapt content to the American audience
- Managed creative projects with external vendors and partners to uphold the UNHCR brand.
- Improved communication strategies by developing and implementing targeted digital messaging campaigns.
Education
Bachelor of Arts - Journalism And Mass Communication
GEORGE WASHINGTON UNIVERSITY
Washington DC05.2019
Skills
Social Media Management
Photo and Video Editing
Content Creation
Photography and Videography
Adobe Premiere Pro
Adobe Photoshop
Adobe InDesign
Creative Storytelling
Languages
Vietnamese
Native or Bilingual
English
Native or Bilingual
Timeline
SENIOR SOCIAL MEDIA MANAGER
THE TREVOR PROJECT
02.2023 - 04.2024
SOCIAL MEDIA MANAGER
STACEY ABRAMS FOR GOVERNOR, ONE GEORGIA INC.
05.2022 - 11.2022
ADJUNCT PROFESSOR
GEORGE WASHINGTON UNIVERSITY
08.2021 - 05.2024
COMMUNICATION ASSOCIATE - SOCIAL MEDIA PRODUCER
UNHCR, THE UN REFUGEE AGENCY
08.2019 - 05.2022
Bachelor of Arts - Journalism And Mass Communication
GEORGE WASHINGTON UNIVERSITY
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