Ashley McBride
Chicago,IL
Summary
Dynamic marketing professional with proven expertise in social media management and influencer marketing, demonstrated at Sunda New Asian by driving significant follower growth. Excelled in event planning and content creation, showcasing strong teamwork and problem-solving skills. Achieved notable brand visibility and engagement, leveraging digital marketing strategies to exceed goals.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Sunda New Asian, The Underground & Cocktail Club
06.2023 - Current
- Managed social media platforms for Sunda New Asian (32.1k followers), The Underground Chicago (32.6k followers), and The Cocktail Club (6,700 followers), driving significant engagement and follower growth through targeted content and strategies.
- Developed and implemented comprehensive content strategies across blogs, social media, and email newsletters to boost brand visibility and customer interaction, while orchestrating successful influencer marketing campaigns that expanded brand reach and secured high-profile endorsements.
- Conducted in-depth market research and competitive analysis to identify industry trends and insights, and created and managed marketing collateral including newsletters and promotional materials.
- Coordinated and hosted high-profile events, such as the Modern Luxury Spring Wedding magazine cover launch party, to enhance brand prestige and media coverage.
Marketing Recruiter
LaSalle Network
01.2023 - 05.2023
- Gained comprehensive marketing insights through sourcing and recruiting diverse, high-caliber candidates using a mix of internet resources, cold calling, and social media. Developed strong people skills by providing consultative advice to candidates on hiring, selection, and training, and by drafting job descriptions and criteria tailored to specific roles.
- Enhanced marketing and interpersonal skills by participating in phone and in-person interviews to assess and recommend final candidates. Leveraged strategic approaches to attract top talent and ensure alignment with organizational needs and goals.
Social Media Marketing Intern
LaSalle Network
08.2022 - 01.2023
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Increased brand visibility by crafting and implementing creative social media campaigns.
- Collaborated with marketing team to coordinate company events, and crafted press materials, including press releases and pitches, to build brand consistency and foster positive audience engagement.
Social Media Assistant
MVP Staffing
04.2020 - 05.2022
- Created engaging content and managed Facebook, Instagram, and Twitter to keep social media channels updated and ensure consistent brand messaging.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Marketing Intern
Remi Girl Boutique
05.2021 - 08.2021
- Created and managed written, video, and image content for marketing channels, contributing innovative ideas for impactful campaigns.
- Researched relevant content and competitor trends to boost site traffic and refine strategies, reporting key insights to supervisors.
- Designed multimedia content and executed social media strategies, keeping management updated on current trends to ensure strategy effectiveness.
- Modeled for photoshoots and collaborated with various stakeholders to support cohesive marketing efforts and enhance brand presence.
Education
Bachelor of Arts - Digital Communications And Media
The University of Kansas
Lawrence Kansas12.2022
Skills
- Social Media Marketing
- Social Media Management
- Influencer Marketing
- Content scheduling
- Digital Marketing
- Event Planning
- WordPress Management
- Teamwork and Collaboration
- Problem-Solving
- Content Creation
Timeline
Marketing Coordinator
Sunda New Asian, The Underground & Cocktail Club
06.2023 - Current
Marketing Recruiter
LaSalle Network
01.2023 - 05.2023
Social Media Marketing Intern
LaSalle Network
08.2022 - 01.2023
Marketing Intern
Remi Girl Boutique
05.2021 - 08.2021
Social Media Assistant
MVP Staffing
04.2020 - 05.2022
Bachelor of Arts - Digital Communications And Media
The University of Kansas
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