Ashley Santana
BRONX,NY
Summary
I am a motivated and results-driven fitness and operations professional with a genuine passion for helping people reach their goals and helping teams succeed. As a Certified Personal Trainer and AED-certified professional, I bring hands-on experience in personal training, fitness sales, team leadership, and high-volume retail operations. Throughout my career, I have built strong relationships with clients and team members, coached teams to improve performance, and consistently worked toward exceeding business goals and KPIs. I take pride in being a hands-on leader, creating positive and motivating environments, and bringing the energy, communication, and accountability needed to turn goals into measurable results.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Personal Training Director
LA FITNESS
The Bronx, New York
01.2026 - Current
- Oversee a team of 16 personal trainers and 2 Personal Training Counselors, driving accountability, performance, and revenue.
- Conduct biweekly KPI follow-ups focused on client usage, future bookings, and trainer session hours to improve productivity and client engagement.
- Monitor clients inactive with trainers for 30+ days and coordinate follow-up efforts to strengthen retention and protect the dues base.
- Oversee personal training billings and payment activity to support consistent revenue and protect a $25K monthly invoice goal.
- Coach PTCs on outbound calling, appointment setting, new-member fitness evaluations, package presentations, and floor outreach to current members.
- Helped grow the club's dues base from approximately $90K to $110K, surpassing the $100K goal.
Personal Training Counselor
LA FITNESS
The Bronx, New York
10.2025 - 01.2026
- Managed a $16,500 monthly invoice goal and exceeded it in each of three months, finishing every month above $50K.
- Conducted fitness evaluations, built client relationships, presented personal training options, and converted prospects into training clients.
- Provided personal training services and supported clients in pursuing their individual fitness goals.
Talent & Operations
GAP Outlet
Brooklyn, New York
09.2016 - 06.2022
- Directed staffing operations for 100–150 employees, including 8 leaders and 1 stock supervisor.
- Oversaw scheduling, customer-service resolution, day-to-day operations, inventory, and shipment processes while partnering with merchandising teams to improve sales and customer experience.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Skills
- Fitness assessments
- Performance coaching
- Sales leadership
- Staff training
- Operations coordination
- Multitasking Abilities
Certification
- NFPT-Certified Personal Trainer 2025
- AED Certified
Timeline
Personal Training Director
LA FITNESS
01.2026 - Current
Personal Training Counselor
LA FITNESS
10.2025 - 01.2026
Talent & Operations
GAP Outlet
09.2016 - 06.2022