ASHLEY MURPHY
Summary
Strategic real estate professional with experience across single-family and multifamily assets, spanning acquisitions, portfolio operations, sales, marketing, and asset performance. Leverages market intelligence, financial analysis, and transaction expertise to identify opportunities, optimize asset performance, and inform high-value decisions. Known for analytical rigor, commercial judgment, and the ability to navigate complex transactions and stakeholder relationships with precision.
Overview
1
1
Certification
10
10
years of professional experience
Work History
PORTFOLIO LEASING MANAGER
Home River Group
Pensacola, USA
11.2025 - Current
- Directed listing and leasing operations across multiple Florida markets, ensuring effective property valuations, MLS strategy, syndication, lead generation, and transaction execution while monitoring occupancy and conversion KPIs.
- Consulted with owners on pricing and market positioning, utilizing market data and performance metrics to enhance listings and improve lead-to-lease conversion rates.
- Coordinated real estate transactions and acquisition initiatives, overseeing due diligence, contract documentation, inspections, and stakeholder communication to ensure timely completion.
PROPERTY MANAGER
Pointe South
Pensacola, USA
06.2025 - 11.2025
- Executed MLS and rental-platform listing strategy, validating property data, pricing, photography, and marketing content to ensure listing accuracy, improve market positioning, and attract qualified tenants.
- Directed operational oversight of single-family portfolio, monitoring financial performance, lease compliance, asset condition, and revenue-impacting activity to enhance portfolio outcomes.
- Conducted comparative market analysis and assessed rental trends, comparable properties, historical performance, and projected ROI to formulate pricing strategies and provide owners with data-backed recommendations on revenue potential and asset performance.
ASSISTANT ACQUISITION MANAGER
Confidential Investment Firm
Sarasota, USA
11.2023 - 04.2025
- Supported residential acquisition strategy through market research, property analysis, and investment screening, evaluating market conditions, asset fundamentals, and potential returns to identify viable acquisition opportunities.
- Coordinated end-to-end due diligence activities, compiling property records, financial documentation, market data, and transaction materials while tracking critical deliverables and timelines.
- Provided high-level support to private investment leadership, coordinating property tours and stakeholder communications, preparing contracts and transaction documents, and maintaining confidential investment records.
ASSISTANT PROPERTY MANAGER
RangeWater Real Estate
Ponte Vedra, USA
05.2023 - 11.2023
- Drove delinquency performance across the community, analyzing aging reports, prioritizing high-risk accounts, and executing collection strategies to improve cash flow and reduce outstanding balances.
- Streamlined unit turnover operations, sequencing inspections, work orders, vendor appointments, and quality-control reviews to accelerate make-ready timelines and return units to market efficiently.
- Spearheaded resident move-out processes, coordinating notices, final inspections, account closeouts, security deposit assessments, and required documentation to ensure accurate and compliant transitions.
PROPERTY MANAGER
Audubon Communities
Chamblee, USA
09.2021 - 05.2023
- Unified leasing, maintenance, resident services, compliance, and team operations, aligning resources with financial and operational objectives to enhance service delivery and overall asset performance.
- Negotiated vendor agreements and service contracts, evaluating scopes of work, soliciting competitive bids, benchmarking costs, and securing favorable terms to strengthen operational efficiency and cost control.
- Directed the operational and financial performance of a 300-unit multifamily asset, balancing occupancy, revenue, resident retention, budget objectives, and property-level reporting to identify gaps and implement corrective actions.
MARKETING SPECIALIST
Atlantic Pacific Property Management
Kennesaw, USA
06.2019 - 08.2021
- Executed integrated marketing campaigns across ILS platforms, paid and organic social media, email, and digital advertising to drive brand awareness, lead generation, and qualified traffic.
- Managed SEO-focused listing content, creative assets, promotional collateral, and digital presence, ensuring consistent brand messaging and compelling property positioning across marketing channels.
- Analyzed campaign analytics, lead-source attribution, engagement metrics, and conversion trends to identify performance opportunities, optimize channel effectiveness, and increase prospect engagement.
LEASING CONSULTANT
Fogelman
Kennesaw, USA
05.2016 - 06.2019
- Converted inbound and outbound prospect activity into qualified leasing opportunities, utilizing consultative discovery, needs analysis, property presentations, and strategic follow-up to drive lease execution.
- Managed the prospect journey from initial inquiry through application and move-in, maintaining detailed lead activity, overcoming objections, and guiding prospects through pricing, availability, qualification, and documentation requirements.
- Supported revenue and occupancy objectives through targeted outreach and relationship development, leveraging market knowledge, CRM activity, and prospect trends to strengthen conversion rates and leasing performance.
Skills
- Real Estate Transactions & Operations
- Sales and Lead Conversion
- Market & Financial Analysis
- Client & Stakeholder Management
Certification
Real Estate License, Florida, Georgia
Timeline
PORTFOLIO LEASING MANAGER
Home River Group
11.2025 - Current
PROPERTY MANAGER
Pointe South
06.2025 - 11.2025
ASSISTANT ACQUISITION MANAGER
Confidential Investment Firm
11.2023 - 04.2025
ASSISTANT PROPERTY MANAGER
RangeWater Real Estate
05.2023 - 11.2023
PROPERTY MANAGER
Audubon Communities
09.2021 - 05.2023
MARKETING SPECIALIST
Atlantic Pacific Property Management
06.2019 - 08.2021
LEASING CONSULTANT
Fogelman
05.2016 - 06.2019