- Operated an independent insurance agency, overseeing new business, client retention, partner relations, and operations. Developed and implemented marketing strategies to generate lead campaigns that included direct mail and email marketing campaigns. Expanded our client base and increase brand awareness through combination of cold outreach, events, and partnerships. Leveraged comprehensive knowledge of insurance products to advise clients on suitable coverage options and risk management solutions. Cultivated strong relationships with commercial and residential realtors, realtors, mortgage lenders, real estate investors, apartment property managers increase centers of influence and referral network that improved service offerings for clients.
Notable Key Achievements
o Hired and managed a team of 6 employees with different backgrounds and skill sets where they were provided daily, monthly, and weekly sales coaching & development to support employee growth
o Prepared monthly reports for senior management on sales performance, customer service metrics that allowed my book of business to increase to an average B2B deal size of $55k per month and closing over 300 new B2B accounts a year
o Created marketing plans to promote new insurance and financial products and services that increased revenue growth by 146% in 2022
o Cultivated relationships with existing customers through regular follow-up email marketing communications for the agency to achieve 95% Agency customer satisfaction as compared to Southeast Regional Avg of 80%.
o Achieved 95% customer satisfaction by nurturing client relationships to ensure repeat business.
o Designed and implemented a email marketing campaigns to gauge and promote customer appreciation, provide referral incentives and generate new agency partnership leads which allowed us to achieve “Allstate Honor Ring” Award in 2018 and 2019 (Top 10% of Agencies in US)
o Provided guidance on best practices related to product selection and delivery methods by engaging customers in conversation that explained complex insurance concepts in clear and concise manner