Ashley Smith

Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale

• Through effective communication and change management strategy, led STANLEY Security Organization through multi-billion dollar acquisition—biggest acquisition of its size for security industry.

• Developed and implemented strategic communication plans in support of global priorities.

• Orchestrated and executed internal regional communications plan for Xfinity’s refer-a-friend program, resulting in 20% surge in inquiries from Xfinity brand ambassadors (advocates).

• Oversaw the development and execution of all Hoosier Lottery creative briefs, which led to effective campaigns and a 7% increase in Scratch-off performance.

• Created an online toolkit (an internal site that hosted collateral while allowing users to customize and order on-demand ads and brochures), which saw a 74% YOY increase in collateral orders.

• Led implementation of 1st Harrison-Wide Self-Generated Inquiry Event, which led to a 5% increase in SGIs for the September Quarter.

• Guided launch of the local Cinnamon Melts promotion, which increased sales and transactions in 2007 for the Central Illinois Co-Op & Peoria/Bloomington Co-Ops.

• Developed 2007 strategic plan, calendar, and budget.

• Assisted in leading the Central Illinois Co-Op in becoming the leader of the Chicago Region.