Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Ashley Vidal

Rockford,IL

Summary

Corporate sales manager with a strong track record in lead prospecting, revenue generation, and account management. Demonstrated success in acquiring new business and optimizing existing accounts through strategic planning and effective client relationship management.

Overview

10
10
years of professional experience

Work History

Corporate Sales Manager

Embassy Suites
Rockford, IL
09.2022 - Current
  • Developed strategic sales plans targeting key corporate clients to drive growth.
  • Secured unprecedented new business through networking, advertising, and social media.
  • Led sales planning and account management to expand existing accounts and establish new ones.
  • Negotiated vendor contracts for competitive pricing on food and beverages for catered events.
  • Closed sales consistently by fostering strong client relationships and demonstrating product knowledge.
  • Collaborated with marketing teams to synchronize sales strategies and campaigns.
  • Provided training and support to junior staff for successful execution of catered events.
  • Created detailed performance reports for senior management review.

Restaurant Bar Manager

Embassy Suites
Rockford, IL
06.2020 - 09.2022
  • Coordinated events in bar area with restaurant managers to enhance customer experience.
  • Developed marketing strategies that boosted revenue from beverage sales.
  • Promoted additional products, contributing to increased beverage revenue.
  • Organized special promotions, including happy hour specials, to drive sales during slow periods.
  • Assisted in interviewing candidates for bar positions and made hiring decisions as needed.
  • Resolved customer complaints promptly while maintaining composure under pressure.
  • Conducted weekly inventory, placed orders for liquor and beer, and tracked stock levels.
  • Created cleaning schedules and restocked items to mitigate health risks and ensure safety.

Bartender Supervisor

Smokey Bones Bar & Grill
Rockford, IL
01.2019 - 03.2020
  • Trained new bartenders on proper alcohol handling techniques and customer service etiquette.
  • Monitored bar operations to improve workflow and increase overall efficiency.
  • Assisted in resolving customer complaints or issues quickly and courteously.
  • Managed inventory levels and ordered supplies to maintain bar stock efficiently.
  • Provided exemplary customer service at all times while interacting with patrons.

Caregiver

Victoria Kirby
Rockford, IL
01.2016 - 03.2019
  • Administered prescribed medications on a timely basis following care plan instructions.
  • Assured proper nutrition by preparing meals, grocery shopping and monitoring food consumption levels.
  • Assisted elderly clients with activities of daily living, such as bathing, transportation to doctor's appointments, dressing, and grooming.

Education

Some College (No Degree) - Communications

Rock Valley College
Rockford, IL

Mechanics

Universal Technical Institute
Glendale Heights, IL

Some College (No Degree) - Communications

University of Central Florida
Orlando, FL

Skills

  • Lead prospecting
  • Revenue generation
  • Time management
  • Account management
  • Business development
  • Partnership management
  • Problem solving
  • Team leadership

Accomplishments

Make A Difference Award December 2024

Affiliations

Rockford Chamber Allstars Member

Timeline

Corporate Sales Manager

Embassy Suites
09.2022 - Current

Restaurant Bar Manager

Embassy Suites
06.2020 - 09.2022

Bartender Supervisor

Smokey Bones Bar & Grill
01.2019 - 03.2020

Caregiver

Victoria Kirby
01.2016 - 03.2019

Some College (No Degree) - Communications

Rock Valley College

Mechanics

Universal Technical Institute

Some College (No Degree) - Communications

University of Central Florida
Ashley Vidal