Summary
Overview
Work History
Education
Skills
Accomplishments
TECHNICAL SKILLS
Timeline
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Ashley Williams

San Mateo,CA

Summary

Dynamic leader with a proven track record at Chase Center, adept in strategic planning and complex problem-solving. Excelled in maximizing event bookings and fostering key industry relationships, demonstrating exceptional project management and cross-functional teamwork. Achieved programming efficiency, showcasing a blend of hard and soft skills vital for driving business success.

Overview

6
6
years of professional experience

Work History

Content & Programming Manager

Chase Center
09.2020 - Current
  • Event Programming and Relations: Program diverse content into Chase Center and cultivate relationships with promoters, agents, and managers. Provide venue details such as capacity, ticket obligations, marketing assets, and partnership requirements.
  • Booking and Data Analysis: Maximize event bookings to achieve OKRs and analyze data to position Chase Center as a leading venue in the competitive entertainment market.
  • Event Scheduling and Management: Oversee the master events calendar, including Golden State Warriors and Valkyries games, concerts, and private events. Manage internal and external scheduling requests.
  • Partnership and Contract Management: Ensure compliance with contractual obligations and execute term sheets, event license agreements, and insurance certificates.
  • Internal Coordination: Facilitate communication between internal departments (marketing, ticket operations, production, etc.) and external promoters/tours to ensure smooth event execution.
  • Logistics and Communication: Act as the liaison between the arena and promoters, handling event logistics and managing rescheduled events during the pandemic (2021-2022).
  • Interim Management: Managed the Programming Department on an interim basis, maintaining efficiency and continuity from November 2019 to October 2020.

Content & Programming Coordinator

Chase Center
09.2018 - 09.2020
  • Data Management and Reporting: Entered data, generated reports, and created tracking documents.
  • Productivity Improvement: Boosted team productivity through regular communication and progress updates, fostering a collaborative environment.
  • Workflow Enhancement: Optimized operational workflows by maintaining organized documentation and accurate record updates.
  • Event Calendar Management: Developed and managed the Chase Center events calendar using VenueOps.
  • Business Development: Cultivated and expanded relationships with agents, promoters, and talent buyers through networking and seminars.
  • Event Coordination: Managed event availability and scheduling, including NBA games and other arena events.
  • Internal Communication: Coordinated with various departments to communicate changes to scheduled events.

Education

Bachelor of Arts - Hospitality Recreation Tourism Management

San Jose State University
San Jose, CA
06.2013

Skills

  • Time Management
  • Complex Problem-Solving
  • Strategic Planning
  • Project Management
  • Cross-Functional Teamwork
  • Schedule Preparation
  • Business Administration
  • Negotiation
  • Budget Control
  • Financial Management
  • Key Performance Indicators

Accomplishments

  • Built venue management system (VenueOps) from the ground up for the organization.
  • Opened state of the art venue (Chase Center) in 2019.
  • Re-Opened state of the art venue (Chase Center) in 2021 post-pandemic.
  • Built tracking spreadsheets for the departments to analyze venue data to sell Chase Center as the marquee play for the Bay Area.

TECHNICAL SKILLS

  • VenueOps/Momentus
  • TM1/Ticketmaster
  • Archtics
  • Coupa
  • Concur
  • Dropbox
  • Google Drive
  • Microsoft Office
  • Adobe Acrobat DC
  • AI

Timeline

Content & Programming Manager

Chase Center
09.2020 - Current

Content & Programming Coordinator

Chase Center
09.2018 - 09.2020

Bachelor of Arts - Hospitality Recreation Tourism Management

San Jose State University

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Ashley Williams