ASHLI L. FUERI
Detroit,MI
Summary
Customer-focused B2B Account Manager with a strong background in technical sales and account support, combining relationship management with data-driven decision making. Experienced in Salesforce CRM and Power BI reporting to monitor account performance, identify growth opportunities, and improve forecasting accuracy. Trusted by customers and internal teams for clear communication, problem-solving, and consistent follow-through.
Overview
19
19
years of professional experience
Work History
Technical Sales Manager
TIB Chemicals
08.2024 - Current
- Successfully transitioned from technical/manufacturing background into B2B sales, quickly ramping up and delivering measurable results.
- Managed a $2.5M portfolio, achieving 6% business growth within the 6 months through strategic account management and new business development.
- Secured a multi-year supply agreement with a strategic account for CuO, supplying 13,500+ lbs annually and generating $150K in recurring profit.
- Conducted product training sessions for 10+ customer teams across North America, strengthening technical knowledge, improving application success, and driving customer loyalty.
- Established and nurtured long-term relationships with key accounts, resulting in repeat business, referrals, and expanded opportunities.
- Oversaw the entire B2B sales cycle from prospecting to closing, consistently achieving high conversion rates while continuing to grow as a sales professional
Product Application Specialist
MacDermid Enthone Industrial Solutions
04.2021 - 12.2025
- Assist in installing, maintaining, and commissioning barrier coating, (Electroless Nickel, EN) products.
- Develop EN training programs and educational workshops for marketing and sales teams.
- Conduct thorough market research to identify potential customers and understand their needs and requirements to develop targeted product application solutions.
- Collaborate with the sales team to identify customer needs and develop effective solutions, increasing sales by 5% last quarter.
- Collaborate with the R&D team to test and evaluate new product formulations and provide feedback on their performance and suitability for customer applications.
- Provide technical support to the sales team in presenting product application solutions to potential customers.
- Work closely with manufacturing teams to ensure the successful implementation of new product applications and provide support in troubleshooting any issues that may arise.
- Pioneered EN training modules, boosting team proficiency and market readiness.
Technical Service Engineer
MacDermid Enthone
02.2018 - 04.2021
- Collaborated with the sales team to identify customer needs and provided technical support to ensure customer satisfaction and retention.
- Provided on-site technical support to customers to troubleshoot and resolve complex technical issues.
- Developed and delivered technical training programs to customers and sales team members to enhance their product knowledge and improve customer satisfaction.
- Boosted customer retention by enhancing technical support and training.
- Streamlined audit processes to pinpoint upselling avenues effectively.
Quality Control Chemist
MacDermid Inc.
03.2015 - 02.2018
- Conducted quality control analysis on surface treatment chemicals and coatings using wet analysis, chromatography, atomic absorption, and hull cell analysis.
- Developed and implemented quality control procedures and guidelines to ensure compliance with regulatory requirements and industry standards.
- Collaborated with R&D team to develop new advanced coatings and surface treatment chemicals.
- Conducted regular audits of quality control procedures and provide recommendations for improvements to enhance the accuracy and efficiency of testing and analysis.
- Performed statistical analysis on quality control data to identify trends and make recommendations for process improvements.
Coordinating Coach
The University of Texas at Arlington
08.2014 - 12.2017
Lab Chemist
Henkel
04.2014 - 03.2015
- Improved metal pretreatment products by optimizing processing conditions.
- Maintained written records of laboratory experiments and produced technical reports.
- A member of the safety committee; performed weekly and monthly audits following the 5S standard.
- Eagerly engaged in continuous learning to advance my technical skills in lab operations.
Chemistry Instructor
Michigan Technological University
08.2011 - 12.2013
- Managed and taught 4 sessions of University Chemistry I Recitation weekly.
- Designed challenging problems based on learning plans and lectures.
- Supported efforts of 4-5 Chemistry Learning Center coaches on a weekly basis.
Graduate Research Assistant
Michigan Technological University
08.2011 - 12.2013
- I studied the intermolecular dynamics of carbohydrates and lectins, using isothermal titration calorimetry (ITC), hemagglutination assays, and UV-Spectroscopy, to define their specific role(s) in biological processes.
Graduate Teaching Assistant
Michigan Technological University
08.2011 - 12.2013
- Spearheaded three weekly University Chemistry I recitation sessions
- Crafted supplementary problem sets to reinforce lecture material
- Collaborated with Chemistry Learning Center coaches for three hours weekly
- Boosted student performance by providing targeted assistance
Chemistry Training Supervisor
Michigan Technological University
08.2010 - 04.2011
- Trained three Supplemental Instruction leaders with performance-enhancing study and test-taking skills to improve students' performance in chemistry.
- Organized and hosted two Supplemental Instruction training sessions weekly to help students develop as independent learners.
- Completed statistical progress reports which compared the performance of Supplemental Instruction students with non-supplemental Instruction students.
- Responsible for grading student exams and assisting students with general chemistry homework.
Research Assistant
Michigan Technological University
05.2007 - 08.2008
- Responsible for operating analytical instrumentation such as HPLC, GC, and GC/MS.
- Prepared multiple compounds for use in laboratory experiments.
- Organized laboratory equipment and glassware in preparation for experiments.
- Properly disposed of chemicals following the MSDS guidelines.
Education
Master of Business Administration (M.B.A.) - Supply Chain Management
Kettering University
Flint, MI06-2026
Certified Electroplater-Finisher (CEF) - undefined
National Association of Surface Finishing
New Hudson, MI09.2021
Master of Science (M.S.) - Chemistry
Michigan Technological University
Houghton, MI12.2013
Bachelor of Science (B.S.) - Pharmaceutical Chemistry
Michigan Technological University
Houghton, MI04.2011
Skills
- Customer Satisfaction
- Technical Training
- Troubleshooting
- Sales Support
- Project Management
- Metal finishing
- Territory sales management
- Account management
- Data analysis
- Client relationship management
- Salesforce
- Power BI
Timeline
Technical Sales Manager
TIB Chemicals
08.2024 - Current
Product Application Specialist
MacDermid Enthone Industrial Solutions
04.2021 - 12.2025
Technical Service Engineer
MacDermid Enthone
02.2018 - 04.2021
Quality Control Chemist
MacDermid Inc.
03.2015 - 02.2018
Coordinating Coach
The University of Texas at Arlington
08.2014 - 12.2017
Lab Chemist
Henkel
04.2014 - 03.2015
Chemistry Instructor
Michigan Technological University
08.2011 - 12.2013
Graduate Research Assistant
Michigan Technological University
08.2011 - 12.2013
Graduate Teaching Assistant
Michigan Technological University
08.2011 - 12.2013
Chemistry Training Supervisor
Michigan Technological University
08.2010 - 04.2011
Research Assistant
Michigan Technological University
05.2007 - 08.2008
Certified Electroplater-Finisher (CEF) - undefined
National Association of Surface Finishing
Master of Science (M.S.) - Chemistry
Michigan Technological University
Bachelor of Science (B.S.) - Pharmaceutical Chemistry
Michigan Technological University
Master of Business Administration (M.B.A.) - Supply Chain Management
Kettering University