Ashlynn Florence
Summary
Enthusiastic sales-professional with six years experience in the beverage industry. Adept at collaborating with sales partners and managing retail accounts to boost brand presence. Demonstrated success in executing sales strategies, training, organizing promotional events. Strong planning and training capabilities with a focus on achieving performance goals. Seeking to contribute to continued market growth within a dynamic role at Heineken USA.
Overview
4
4
years of professional experience
Work History
Sales Representative
Hensley
03.2023 - Current
- Worked along side brewery partners to promote new product and brand awareness.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Conduct bartender training and promotional events to engage with consumers to increase sales.
- Maintained up-to-date knowledge of industry trends in order to make informed recommendations to buyers.
- Ensure quality at all accounts, including checking code dates, rotate product to FIFO, and restocking. As well as predict and give solutions for out of stock issues.
- Effectively plan and manage route for weekly calls.
- Maintain communication with management, buyers, and technicians to ensure problems are resolved quick and efficiently.
- Build and maintain relationships with brewery partners, buyers, bartenders, and customers.
General Manager
Casa Marana
09.2021 - 09.2022
- Managed budget implementations, employee reviews, hiring, training, schedules, and repairs.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring staff on customer service, food & drink consistency, and safety procedures.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Achieved four quarters in a row of record net profit by encouraging staff individuality and focusing on customer service.
- Oversaw inventory by ordering precise quantities of stock while finding opportunities to increase profitability.
- Cultivated performance-based culture based on individual accountability, goal attainment and team achievement.
Lead Bartender
Casa Marana
04.2021 - 09.2021
- Implemented social media marketing strategy to promote special events and advertise menu.
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Updated cocktail menu to better suit clientele, and developed system to introduce new cocktails biweekly.
- Consulted with owner to organize special events and promotions.
- Handled simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
- Trained new bartenders on drink preparation, product promotion, garnish preparation sanitation protocol, and customer service..
Bartender
Casa Marana
08.2020 - 04.2021
- Kept bar presentable and well-stocked to meet customer needs.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers and taking inventory.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Entertained multiple customers while ensuring drinks were made at a quick pace.
- Followed alcohol awareness procedures for preventing excessive guest intoxication
Education
Business
Pima Community College
Pre-Neuroscience And Cognitive Psychology
University of Arizona
Skills
- Sales Experience
- Proficient in Excel, PowerPoint, Word, and Softeon
- Time management
- Staff Training
- Troubleshooting Expertise
- Event Management
- Marketing
- Customer Service
- Knowledgeable on Liquor, Beer, and Wine
Timeline
Sales Representative
Hensley
03.2023 - Current
General Manager
Casa Marana
09.2021 - 09.2022
Lead Bartender
Casa Marana
04.2021 - 09.2021
Bartender
Casa Marana
08.2020 - 04.2021
Business
Pima Community College
Pre-Neuroscience And Cognitive Psychology
University of Arizona
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