ASHWINI SAKTHIVEL
Summary
Salesforce Marketing Cloud Automation Developer with a proven track record at Robert Half Technology, enhancing campaign performance through advanced coding and automation. Expert in HTML, CSS, and Salesforce Marketing Cloud, demonstrating exceptional project management and cross-functional coordination. Elevated email campaign engagement significantly, leveraging analytical and creative skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Automation Developer
Robert Half Technology
03.2022 - 02.2025
- Automated processes and optimized campaign performance by using Automation Studio and Journey Builder.
- Designed dynamic, content-driven emails, leveraging advanced coding techniques on Salesforce Marketing Cloud.
- Coordinated with cross-functional QA teams and stakeholders on a global scale to drive international campaigns.
- Integrated multiple data sources into one unified view using views or joins in SQL queries.
Email Marketing Specialist
Health Central Inc
08.2021 - 03.2022
- Executed strategic email campaigns leveraging email marketing platforms such as TaxiForEmail and Marketo.
- Conducted audience analysis to optimize campaign performance and drive engagement.
- Designed complex email automation workflows, utilizing front-end email marketing languages.
- Ensured compliance with CAN-SPAM regulations when designing promotional emails.
Email Developer
Razorfish - Publicis Sapient
02.2021 - 08.2021
- Determined job priorities for multiple projects, and communicated sequencing, priorities, and timelines to the entire team.
- Configured and launched user-driven and scheduled automated email campaigns in Salesforce Marketing Cloud.
- Developed activities related to data extensions, lists, and segmentations within SFMC.
- Tracked delivery performance metrics such as open rates, click-throughs, bounce backs.
Front End Web Developer
Pace Communications Inc.
07.2020 - 02.2021
- Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
- Maintained version control repositories such as GitHub or Bitbucket for source code management.
- Designed email newsletters using HTML coding techniques and software applications such as Adobe Dreamweaver.
Software Developer
Omniware llc- Army Research Office
06.2019 - 06.2020
- Maintained system interface using HTML, CSS, and JavaScript, ensuring compliance with relevant standards.
- Created accessible dashboards aligning with 508 compliance standards.
- Utilized tools like JIRA and Confluence for effective Project Management during Sprints, Stand Ups, and Retrospectives.
- Leveraged Agile methodologies to move development lifecycle rapidly through initial prototyping to enterprise-quality testing and final implementation.
Front End Web Project Manager
GoWebEz
06.2017 - 05.2019
- Implemented Agile practices across a 25-member cross-functional team to enhance collaboration.
- Established an innovative initiative with engaging tutorials at GoWebEz aimed at aspiring IT professionals.
- Assisted in optimizing website traffic and performance using SEO protocols.
- Determined job priorities for multiple projects and communicated sequencing, priorities, and timelines to entire team.
Front End Web Developer
GoWebEz
06.2015 - 06.2017
- Transformed Photoshop design files into interactive web pages using HTML, CSS, and Bootstrap.
- Crafted versatile CMS websites leveraging WordPress and Shopify to facilitate seamless user experience.
- Optimized site architecture to elevate user experience.
Education
Bachelor - Information Technology
Anna University
Chennai, India01.2016
Skills
- HTML CSS BOOTSTRAP
- JAVASCRIPT
- MYSQL
- AMPSCRIPT
- WORDPRESS SHOPIFY
- MARKETO
- SENDGRID
- TAXIFOREMAIL
- A/B TESTING
- ADOBE CREATIVE CLOUD
- GITHUB
- LITMUS
- SALESFORCE MARKETING CLOUD
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Salesforce Marketing Cloud Automation Developer
Robert Half Technology
03.2022 - 02.2025
Email Marketing Specialist
Health Central Inc
08.2021 - 03.2022
Email Developer
Razorfish - Publicis Sapient
02.2021 - 08.2021
Front End Web Developer
Pace Communications Inc.
07.2020 - 02.2021
Software Developer
Omniware llc- Army Research Office
06.2019 - 06.2020
Front End Web Project Manager
GoWebEz
06.2017 - 05.2019
Front End Web Developer
GoWebEz
06.2015 - 06.2017
Salesforce Certified Marketing Cloud Email Specialist
Bachelor - Information Technology
Anna University
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