Asif Azhar

• Built and oversaw retail operations throughout North America.

• Oversaw the growth of retail stores from 2 to 250 across North America.

• Collaborated with the President, CFO, and VP of Sales/Retail to scale corporate retail operations, while preserving relationships with established independent dealers.

• Set operational standards.

• Developed a sales strategy for the retail organization.

• Currently manage a team of 9 District Managers overseeing over 80 retail stores.

• Designed new hire and advanced training programs with the training team.

• Contributed to Trek's leadership development library with various segments and courses.

• Managed a $160 million retail business in 2024, achieving revenue growth and market expansion.

• Cultivated strong partnerships with independent dealers, reinforcing brand loyalty and encouraging shared success.

• Devised a strategic plan for long-term retail growth, preparing the company for continued expansion in new markets.

• Pioneered multi-territory management across 5 States (Tennessee, Alabama, Georgia, North and South Carolina) setting new standards in regional sales strategies and market presence.
• Developed a business consulting strategy that transformed client relationships and drove significant revenue increases.
• Drove $16M in sales by managing 50 accounts, enhancing client relationships and implementing a new business consulting strategy.
• Worked closely with the Ascend team to improve system data analysis, enhancing business insights for over 20 territory managers.
• Completed over 100 Continuous Improvement Events, driving significant performance enhancements for Independent Retailers nationwide.

• Directed over 100 independent bicycle retailers, representing $10M in remote business and pioneered Alaska's first TREK branded partner store.
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
• Established successful account relationships by building rapport and maintaining consistent communication.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

• Supported Territory Managers in Wisconsin, enhancing customer relations and driving sales growth through effective order processing and claims handling.
• Boosted small part sales by leveraging OEM Overstock List, expanding market reach to online retailers and enhancing inventory turnover.
• Processed orders and filed warranty claims promptly, ensuring customer satisfaction and contributing to increased sales performance in the territory.