Aubrey Arnold

• Conducted comprehensive data analysis to identify trends and insights, supporting strategic decision-making across the softlines department and enhancing overall business performance.
• Generated ad-hoc reports to evaluate specific business requirements.
• Developed a new reporting tool that streamlined up-to-date and more accurate on order and replenishment information to help hit quarterly sales and margin goals.
• Worked directly with cross-functional teams ensuring vendor on time and fill rates to help make a better customer experience.

Merchandising Execution:

• Optimized in-store product displays, increasing customer engagement and boosting category sales.
• Analyzed sales data to identify top-performing SKUs, decreasing inventory levels by 25% while maintaining sales.

Marketing Campaign Support:

• Analyzed competitor customer shopping experiences and conducted detailed competitor analysis to inform marketing strategies and enhance customer targeting.
• Researched competitor trends and interpreted findings to report conclusions to supervisors.

• Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
• Contributed to mock-ups, email campaigns, and social media content.
• Conducted daily updates to social media profiles to boost company online presence.
• Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.