Summary
Overview
Work History
Education
Skills
Timeline
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Aubrey Harland

Aubrey Harland

Lexington

Summary

Dynamic leader with a proven track record at Grace Performance, driving $20M+ in fixed operations through strategic sales execution and exceptional customer service. Expert in inventory optimization and relationship building, consistently enhancing operational efficiency and exceeding sales goals. Committed to fostering teamwork and improving customer satisfaction in fast-paced environments.

Overview

23
23
years of professional experience

Work History

Director of Fixed Operations

Grace Performance
01.2020 - Current
  • Forecasted and executed sales strategies for $20M+ fixed operations department, consistently exceeding annual goals.
  • Implemented process improvements that fostered teamwork and enhanced dealership performance in parts and service.
  • Cultivated strong manufacturer relationships through proactive communication and collaboration, fostering mutual support and alignment.
  • Connected with factory representatives to promote compliance with certification standards and uphold operational integrity.
  • Prioritized customer satisfaction by resolving concerns effectively within organizational guidelines, enhancing customer loyalty.

Parts Manager and Powersports Liaison

Ball Equipment
01.2017 - 01.2020
  • Expanded online and in-store revenue through targeted product offerings, achieving improved sell-through rates.
  • Restructured inventory management procedures and sales floor strategies, boosting accuracy and turnover.
  • Coordinated seasonal stocking and new product introductions, resulting in increased sales for a $10M+ e-commerce and brick-and-mortar operation.

Service Advisor

Northgate Ford Lincoln
01.2016 - 01.2017
  • Delivered accurate repair estimates and exceptional customer service, fostering strong customer rapport and ensuring timely resolution of concerns.
  • Enhanced Customer Service Index (CSI) scores by taking ownership of responsibilities and consistently meeting commitments.
  • Updated product knowledge through training to improve advisory accuracy and boost customer satisfaction.

Parts Manager

Grace Performance
01.2005 - 01.2016
  • Managed inventory control systems to balance demands across commercial accounts, service, sales, and retail customers, optimizing stock levels and reducing shortages.
  • Established competitive pricing parameters, achieving gross profit targets and ensuring high customer satisfaction.
  • Cultivated distributor relationships, enhancing parts sales and profitability while meeting sales objectives.

Parts Sales Associate

Grace Performance
01.2003 - 01.2005
  • Prospected and secured new accounts, directly contributing to revenue growth and departmental profitability.
  • Tailored sales strategies to market changes, implementing creative solutions to address customer needs.
  • Cultivated strong client relationships, enhancing loyalty and driving repeat business.

Education

A.B. - Business Management

Baker College
Royal Oak, MI
01-2020

Skills

  • Operations leadership
  • Retail Operations Management
  • Inventory Control & Optimization
  • Sales strategy
  • Budget Management
  • Manufacturer Compliance & Factory Relations
  • Process efficiency
  • Problem Solving & Decision Making
  • Team collaboration
  • Strong Communication & Relationship Building
  • Customer service improvement

Timeline

Director of Fixed Operations

Grace Performance
01.2020 - Current

Parts Manager and Powersports Liaison

Ball Equipment
01.2017 - 01.2020

Service Advisor

Northgate Ford Lincoln
01.2016 - 01.2017

Parts Manager

Grace Performance
01.2005 - 01.2016

Parts Sales Associate

Grace Performance
01.2003 - 01.2005

A.B. - Business Management

Baker College
Aubrey Harland