Aubrey Owens
New York,NY
Summary
Dynamic Brand Partnerships and Media Sales Leader with over 6 years of experience in advertising solutions, CRM database management and marketing performance analysis. Proven track record of driving revenue growth, consistently exceeding targets by 20% YOY, while building strong client relationships and fostering internal collaboration to enhance cross-departmental synergy. Strategic thinker skilled in managing the full sales cycle and leveraging data insights for impactful decision-making.
Overview
6
6
years of professional experience
Work History
Associate Sales Director, Brand Partnerships
Hearst Magazines
New York, NY
01.2023 - 03.2024
- Account Strategy: Spearheaded media campaign pitches to brands and agencies, implemented strategic product initiatives, and leveraged market insights to capitalize and optimize advertising and partnership opportunities within the 29 brands of the Hearst Portfolio, yielding an increase in digital revenue by 28% YOY
- Pipeline Management: Utilized CRM database tools and industry-specific platforms to improve lead quality and analyze competitive market analysis, directly contributing to a 30% increase in sales conversions
- Cross-Functional Collaboration: Collaborated with marketing, editorial, and product teams to create innovative advertising solutions that enhanced partner visibility and engagement
- Vertical Focus (Mid-Market and Enterprise): CPG, Food, Beverage, Beauty, and Pet
Account Executive, Brand Partnerships
The Game Day
New York, NY
02.2022 - 12.2022
- Early Growth: Joined as the first sales team hire, and grew partnership revenue to 700K+ through the development of product solutions on social media platforms, native content, newsletters, tentpole events, and the first podcast launch
- Partnership Strategy: Led the negotiation and structuring of custom brand partnership deals that aligned with both client goals and The Game Day's objectives
- Vertical Focus (Mid-Market and Enterprise): CPG, Sportsbooks, Travel, Food, and Beverage
Integrated Account Executive, Partnerships
TEGNA (9NEWS/NBC)
Denver, CO
05.2019 - 12.2021
- Account Strategy: Created custom, solution-driving marketing campaigns by identifying and exceeding client KPIs and metrics across media platforms, including broadcast TV, Olympics, digital media, social, OTT, and email, growing new business to 900K+, exceeding new business goal by 38% in 2020 and 43% in 2021
- Data Analytics: Tracked and optimized marketing campaigns utilizing Google Analytics and attribution to maximize the impact of campaigns, resulting in 230K+ upsell revenue YOY
- Account Support: Managed and nurtured 75+ active accounts, delivering tailored advertising solutions, and served as primary point of contact for all campaign needs
- Vertical Focus (SMB and Mid-Market): Healthcare, Automotive, Beauty, Retail, Home Improvement, and Finance
Inside Sales Representative
Kroenke Sports & Entertainment
Denver, CO
05.2018 - 04.2019
- Sales Strategy: Spearheaded revenue growth by prospecting both B2B and B2C opportunities, nurturing client relationships, and consistently closing high-value ticket sales
- Account and Client Support: Delivered exceptional customer service throughout the process, surpassing sales targets by 60% and achieving an 89% account renewal rate for the upcoming season
Education
Bachelor of Science - Business Administration and Marketing
Kansas State University
Manhattan, KSSkills
- Freelance Brand Partnerships and Media Specialist
- Full Sales Cycle Management
- Performance Metrics and KPI Solutions
- CRM Pipeline Management and Forecasting
- E-Commerce Affiliate Marketing
- Strategic Planning for RFP’s
- Competitive Market Analysis
- Social Media and Digital Strategy
Timeline
Associate Sales Director, Brand Partnerships
Hearst Magazines
01.2023 - 03.2024
Account Executive, Brand Partnerships
The Game Day
02.2022 - 12.2022
Integrated Account Executive, Partnerships
TEGNA (9NEWS/NBC)
05.2019 - 12.2021
Inside Sales Representative
Kroenke Sports & Entertainment
05.2018 - 04.2019
Bachelor of Science - Business Administration and Marketing
Kansas State University
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