Summary

Overview

Work History

Education

Skills

Timeline

Aubrey Smith

Https://aubreysmithportfolio.my.canva.site/

Summary

Creative and results-driven Advertising & PR student with hands-on experience in digital marketing, brand storytelling, and content strategy. Proven ability to drive audience engagement through cross-platform campaigns, branded content creation, and campus leadership initiatives. Seeking Summer 2026 internship in marketing, brand strategy, or public relations.

Overview

years of professional experience

Work History

College of Science Photographer

RIT

08.2024 - Current

Developed photography-driven social content ranking Top 3 most engaged posts of the year, demonstrating strong audience resonance.
Captured professional laboratory, event, and headshot photography supporting university marketing efforts.
Coordinated photoshoots and delivered final edits using Adobe Lightroom and Photoshop, maintaining high-quality promotional standards.

Brand Ambassador

LaCroix Sparkling Water

09.2025 - 12.2025

Generated 13.6K views with 43.9% non-follower reach and 163 profile visits, demonstrating strong audience expansion.
Featured on LaCroix’s official Instagram account, amplifying brand alignment and national visibility.
Executed campus activation initiatives to strengthen brand presence and student engagement.

Internship

Dandy Mini Marts Marketing

05.2025 - 08.2025

Produced branded photo and video content for 4+ social media platforms, supporting weekly campaigns and product launches.
Collaborated with the marketing team to develop promotional concepts and campaign visuals during strategy meetings.
Executed multi-platform content strategies aligned with seasonal promotions and in-store initiatives.
Strengthened visual brand consistency across platforms, enhancing audience interaction and reach.

Co-Leader Photographer

RIT

Co-led portrait photography for the New York Special Olympics team, capturing key moments to highlight athletes' achievements.

Alternative Break Leader

RIT

Led service-based alternative break trip to Memphis, TN, fostering community engagement and cultural exchange.
Coordinated team logistics and facilitated meetings to enhance group engagement and cultivate leadership skills.

New Student Orientation Leader

RIT

Facilitated week-long orientation programming to ease campus transition for incoming students.
Guided students through registration processes and academic advising services.
Collaborated with faculty and staff to enhance orientation programs and materials.

Education

B.S. - Advertising & Public Relations

Rochester Institute of Technology

Rochester

05-2028

Skills

Marketing & Strategy:
Campaign development Brand storytelling Audience engagement Content strategy

Performance-driven UGC content

Short-form video production Visual storytelling Content planning Photo & video editing

Content Creation:
Photography Visual storytelling Content planning Photo & video editing

Digital Platforms:
Instagram TikTok Facebook

Tools:
Adobe Lightroom Photoshop Canva

Leadership & Communication:
Team coordination Public speaking Collaborative planning