- Family
- Traveling
- Health/wellness
- Poetry
- Hiking
Aubrie Rose Avila
Pleasant Hill,CA
Summary
Marketing leader driving integrated demand generation, cross-functional alignment, and data-driven optimization across retail and consumer goods sectors for 8+ years at one of the largest companies in the world. Delivered almost $200M+ in annual marketing pipeline.
Overview
9
9
years of professional experience
Work History
Senior Campaign Marketing Manager
Salesforce
09.2024 - 12.2025
- Led integrated demand generation campaigns for retail and consumer goods sectors to drive $70M+ in marketing pipeline annually.
- Drove the entire retail holiday campaign for Salesforce across 10+ teams and was the 2nd highest PR moment for the company creating $120M+ in pipeline across activations.
- Managed an intern and full-time employee aligned to the RCG campaigns team.
- Led cross-channel campaigns through organic and paid social media, lead buy, email, display, SEM, website, direct mail, events (Salesforce and 3rd-party), and 3rd party paid channels including 3rd party email and content syndication.
- Optimized reporting for campaigns by analyzing data trends and performance metrics..
- Partnered cross-functionally across sales, product, creative, content, cloud, partner marketing, PR and more to align go-to-market messaging and priorities.
- Analyzed campaign performance in Salesforce CRM and Tableau to refine channel mix and optimize internal marketing KPIs.
- Supported major event lead generation including pre/during/post campaign activations for Dreamforce, Connections, NRF, and other 3rd party events and customer experiences
Marketing Manager
Salesforce
04.2020 - 09.2024
- Led integrated demand generation campaigns for Retail and Consumer goods sectors to drive $70M+ in marketing pipegen annually.
- Drove the entire Retail Holiday Campaign for Salesforce across 10+ teams and was the 2nd largest PR moment in the entire company creating $120M+ in pipegen across activations.
- Owned the launch of Retail Cloud across campaign execution.
- Managed cross-channel campaigns through organic and paid social media, lead buy, email, webinars, display, SEM, website, direct mail, events (Salesforce and 3rd party), and 3rd party paid channels including 3rd party email, content syndication.
- Managed campaigns reporting.
- Partnered cross-functionally with sales, product, creative, content, cloud, partner marketing, PR and more to align go-to-market messaging and priorities.
- Analyzed campaign performance in Salesforce CRM and Tableau to refine channel mix and optimize internal marketing KPIs.
- Managed intern and full-time employee aligned to RCG campaigns team.
- Supported major event lead generation including pre/during/post campaign activations for Dreamforce, Connections, NRF, and other 3rd party events and customer experiences
Marketing Associate
Salesforce
12.2017 - 04.2020
- Drove demand generation across retail and consumer goods sectors to drive $35M+ in marketing pipeline generation
- Coordinated marketing campaign tasks across cross-functional teams using Salesforce CRM data.
- Created, updated, and tracked campaign records to optimize lead generation, marketing KPIs, and data
- Partnered cross-functionally with sales, product, creative, content, cloud, partner marketing, PR and more to align lead-handling workflows and priorities.
- Executed cross-channel campaigns through organic and paid social media, lead buy, email, display, SEM, website, direct mail, events (Salesforce and 3rd party), and 3rd party paid channels including 3rd party email and content syndication
- Prepared performance summaries using reporting dashboards and campaign tracking tools.
- Supported major event lead generation including pre/during/post campaign activations for Dreamforce, Connections, NRF, and other 3rd party events and customer experiences
Marketing Analyst
BeaconForce
01.2017 - 06.2017
- Analyzed campaign performance data to identify trends, audience shifts, and optimization opportunities.
- Interpreted customer and market insights to guide segmentation and campaign planning.
Marketing Intern
Greater Than One
09.2016 - 01.2017
- Analyzed campaign performance data to refine messaging, targeting, and channel recommendations.
- Optimized content for SEO, improving search visibility and audience relevance.
Education
Bachelor of Arts - Philosophy And Pre-Law
University of San Francisco
San Francisco, CA2015
MBA - Business With Emphasis in Marketing
Hult International Business School
San Francisco, CA2017
Skills
- Digital marketing optimization
- Paid/owned/earned media expertise
- Campaign management
- Lead generation
- Product launch experience
- Marketing automation
- Data-driven
- Events/experiential marketing
- Team collaboration
- Agile methodology
- Adaptability
- Empathetic and people-driven
Interests
Timeline
Senior Campaign Marketing Manager
Salesforce
09.2024 - 12.2025
Marketing Manager
Salesforce
04.2020 - 09.2024
Marketing Associate
Salesforce
12.2017 - 04.2020
Marketing Analyst
BeaconForce
01.2017 - 06.2017
Marketing Intern
Greater Than One
09.2016 - 01.2017
Bachelor of Arts - Philosophy And Pre-Law
University of San Francisco
MBA - Business With Emphasis in Marketing
Hult International Business School