Audra Salazar
San Antonio,TX
Summary
Highly motivated, goal and team oriented National Account Manager with 20+ years sales experience in Industrial supply and consumer goods, with a proven track record of exceeding annual sales plans. In-depth knowledge of joint business planning and negotiations. Passionate about creating strong long lasting relationships that benefit both client and company.
Overview
27
27
years of professional experience
Work History
National Account Manager
Coty-HEB Team
03.2022 - Current
- Company Overview: Coty (Covergirl/Sally Hansen/Fragrance)
- Responsible for creating and aligning Line Reviews, Joint Business Plan and Quarterly business reviews with HEB buying teams
- Creates and managed all display activity at HEB for Covergirl and Sally Hansen
- Responsible for forecasting monthly, quarterly and yearly sales goals based on run rates, industry trends, seasonal trends and account programs
- Manages Line Review meetings twice a year in collaboration with trade marketing teams
- Strategically partners with customer on all trade activity to ensure optimal sell through and goal attainment
- Coty (Covergirl/Sally Hansen/Fragrance)
Business Manager HEB Team
Acosta -HEB Team
07.2019 - 03.2022
- Company Overview: Acosta
- Managed several Tier 1 clients as well as several other Tier 2 clients across 8 different categories which include both grocery and General Merchandise
- Worked with buyers on promotional planning, managed contracts, pricing and building solid relationships within the buyer groups
- Facilitated large sponsorships with clients for the San Antonio Fiesta and The San Antonio Rodeo sponsorships with brands and HEB
- Member of Network of Executive Women representing Acosta Sales and Marketing
- Member of the Acosta Operations Innovation Group
- Lead team Broker working with the HEB Regional Merchants across Texas on program and client relations
- Acosta
Partner in Business Development Corp.
Middle Rio Grande Economic Team
09.2016 - 01.2019
- Partnered with two other local business owners on behalf of the Village of Bosque Farms
- Start-up economic development 501c(3) corporation to enhance and improve the business economic environment within Valencia County and to assure that the quality business environment reflects the social, environmental, and cultural needs, desires and interests of the residents
- Working with State Economic Development and community leaders to foster growth with the community
- Identify Grant opportunities to beautify rural communities
- Identify state resources to facilitate new business for the community
- Meet with local officials and developers to identify opportunities to develop economic growth plan
Senior Business Development Manager
Ice Loc, Inc.
01.1998 - 01.2018
- Implementing key sales and marketing initiatives for the opportunity to bring the Ice-Loc product to market through distributors and government agencies
- Facilitate flow of communication between Board of Directors and other team members by leading quarterly meetings and setting yearly goals
- Schedule and attend high level meetings with distribution and manufacturing partners
- Build strategy for go to market with business partners and local grant writers and potential customers
- Gather and provide feedback for process improvements
- Responsible for mulit-million dollar distributor contract in 2010
- Reconcile monthly banking accounts and bill paying
Business Consultant
Viega, N.A.
06.2010 - 01.2012
- Build and Implement sales plan for Government sectors for local and National markets
- Identify competitive landscape for new product launches
- Attend meetings with high level contacts in Washington D.C and the Albuquerque local market
- Report to Vice President of Business Development, to strategize and plan for distribution of products through government contracts/programs
- Identify local programs for marketing and sales opportunities
Government Acct Manager
Grainger Industrial Supply
01.2002 - 06.2010
- Territory Manager with Multi-Million dollar government accounts-with industrial maintenance, repair and operations products
- The position included identifying customer needs and solving daily issues by offering possible alternative solutions through consultative selling
- Set up safety training seminars, worked with suppliers and customers to identify their safety program needs (Lock out tag out, PPE requirements, and helped to identify new regulations around safety compliance)
- I worked on Government bids and contract implementation in my large accounts-state and federal
- I updated customer price codes and contact lists from sales leads in SAP system
- I presented the Grainger Value Proposition (selling value over price, consultative selling)
Commercial Account Manager
Grainger Industrial Supply
07.2000 - 01.2002
- Territory Manager to include commercial accounts: National and Local Contractors, American University, the largest utility company in the local area, property managers and several small businesses accounts
- Worked with maintenance engineers and purchasing agents to gain my sales experience
Customer Service Associate/Coordinator
Grainger Industrial
04.1999 - 07.2000
- Inside sales representative responding to customer’s inquiries, DCR (financial branch paperwork), provided support for Will Call orders and worked with the outside sales reps with specific accounts in preparation for an outside sales position
Education
Bachelor’s Degree - Business Management
Santa Fe University of Art And Design
Albuquerque, NM05.2005
Skills
- Presentations
- Time Management
- Decision Making
- Agility
- Contract Negotiations
- Business Development
- Communication
- Problem Solving
- Teamwork
Accomplishments
- 2024 Coty National Account Manager Award
- Launched Fiesta Client/Customer program (1st time Mandatory activation in Grocery chain)
- Maintains relationships with Tier 1 clients in Largest Texas Grocery Partner
- Annual Achievers for W.W. Grainger- ranked 44 out of 1200 sales reps.
- Q1 Doer Award -Grainger
- Apex Award - Grainger
- Customer First Award W.W. Grainger
- Economic Development Team working with State Econ. Development Bosque Farms NM
- Soccer Team mom 5 years, Girl Scout co leader 3 years
Timeline
National Account Manager
Coty-HEB Team
03.2022 - Current
Business Manager HEB Team
Acosta -HEB Team
07.2019 - 03.2022
Partner in Business Development Corp.
Middle Rio Grande Economic Team
09.2016 - 01.2019
Business Consultant
Viega, N.A.
06.2010 - 01.2012
Government Acct Manager
Grainger Industrial Supply
01.2002 - 06.2010
Commercial Account Manager
Grainger Industrial Supply
07.2000 - 01.2002
Customer Service Associate/Coordinator
Grainger Industrial
04.1999 - 07.2000
Senior Business Development Manager
Ice Loc, Inc.
01.1998 - 01.2018
Bachelor’s Degree - Business Management
Santa Fe University of Art And Design
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