Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Audri Piper

Audri Piper

Summary

Experienced and self-driven Hospitality Sales and Business Director with over 12 years of success in the event, catering, and hospitality industries. Proven track record of doubling revenue, leading high-performing sales teams, and expanding client portfolios across corporate, nonprofit, and VIP sectors. Adept at developing innovative sales strategies, strengthening community partnerships, and elevating brand visibility. Passionate about designing and executing personalized events that exceed client expectations through creative design, culinary excellence, and flawless execution.

Overview

6
6
years of professional experience

Work History

Event Design Relationship Manager

Event Rents
10.2024 - Current
  • Cultivated and managed client relationships to understand event goals and deliver tailored design solutions aligned with brand identity and messaging.
  • Led end-to-end event design process, from concept development and proposal creation to on-site execution, ensuring creative excellence and client satisfaction.
  • Collaborated cross-functionally with sales, production, and operations teams to seamlessly translate client vision into experiential design elements.
  • Oversaw vendor partnerships and sourcing of décor, furnishings, and custom design pieces to enhance overall guest experience and brand storytelling.
  • Maintained a portfolio of high-value clients, increasing repeat business through strategic engagement and exceptional service delivery.
  • Conducted post-event evaluations and design recaps with clients to gather feedback and drive continuous improvement.
  • Managed timelines, budgets, and resource allocations for multiple concurrent events, ensuring on-time and on-brand execution.
  • Developed visual presentations, mood boards, and CAD renderings to clearly communicate design concepts and win client buy-in.

Director of Event Sales and Business Development

Picnic Basket Catering and Event Collective
03.2021 - 05.2024
  • Developed and executed a comprehensive sales strategy for the region’s largest catering and event company, driving annual revenue from $3M to $6M through targeted growth initiatives and client engagement.
  • Directed sales lead distribution and built strategic relationships with corporate and nonprofit clients, expanding the company’s community presence and client base.
  • Personally managed all high-profile and VIP events, overseeing menu creation, staffing, event design, and day-of execution to ensure exceptional client experiences.
  • Negotiated and maintained vendor and venue contracts, fostering long-term partnerships and securing exclusive event opportunities.
  • Supervised and mentored a high-performing sales team, delivering ongoing training and support to help team members consistently exceed $5M+ in collective annual sales goals.
  • Oversaw coordination of over 3,700 events, working closely with culinary and service teams to deliver seamless operations and premium guest experiences.
  • Designed and implemented a company-wide CRM and donation tracking system to streamline community outreach and charitable event planning.
  • Represented the company at networking functions and held leadership roles within local organizations to strengthen community ties and brand recognition.

Marketing and Event Director

ViewHouse Colorado Springs
01.2020 - 03.2021
  • Strengthened brand presence by developing and executing integrated communication campaigns, promotional collateral, and targeted outreach strategies to support new product launches.
  • Managed the full lifecycle of private event bookings, including contract execution, fee collection, and client coordination, ensuring seamless planning and execution.
  • Curated and secured live entertainment and music programming aligned with evolving brand strategy and marketing campaigns to drive customer engagement.
  • Developed and implemented weekly marketing plans to boost brand visibility, increase customer traffic, and drive consistent sales growth.
  • Maintained and updated website content and social media channels with fresh, engaging material to enhance audience engagement and online presence.

Education

Bachelor of Arts - Hospitality, Tourism, and Event Management

Metropolitan State University of Denver
Denver, CO
05-2014

Skills

  • Event Design & Execution – Passionate about creative event concepts with a focus on luxury aesthetics and flawless delivery
  • Client Relationship Management – Skilled in building and maintaining high-level relationships, specializing in VIP and high-touch customer service
  • Leadership & Team Development – Proven experience in managing, mentoring, and training high-performing sales and event teams
  • Strategic Communication – Excellent verbal and written communication skills; adept at navigating complex client needs and internal collaboration
  • Culinary & Hospitality Expertise – Deep understanding of culinary trends, menu development, and food service operations
  • Sales Strategy & Growth – Strong background in driving revenue growth, developing sales strategies, and overseeing key account management
  • Organization & Attention to Detail – Exceptionally organized with a meticulous eye for detail in all aspects of event planning and execution
  • Creative Problem Solving – Quick-thinking and solutions-oriented under pressure; thrives in fast-paced, dynamic environments

Affiliations

· 2023 Member of Southern Colorado Women’s Chamber

· 2023 Member of Colorado Springs Chamber & EDC

· Pikes Peak United Way - Advisory member for Community Grant Committee

· USA Olympic Boxing- Tournament Fundraising Volunteer

· Colorado Greyhound Adoption- Foster Volunteer

Timeline

Event Design Relationship Manager

Event Rents
10.2024 - Current

Director of Event Sales and Business Development

Picnic Basket Catering and Event Collective
03.2021 - 05.2024

Marketing and Event Director

ViewHouse Colorado Springs
01.2020 - 03.2021

Bachelor of Arts - Hospitality, Tourism, and Event Management

Metropolitan State University of Denver

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