Ava Zhang
New York,USA
Summary
Fashion Marketing & Brand Strategy student at Parsons, with a background in fashion design and a strong focus on content-driven brand storytelling. Built a 600K+ cross-platform audience, demonstrating a strong understanding of audience behavior, visual communication, and cultural relevance. Through content creation, developed direct connections within the fashion industry and gained exposure to high-level brand and media networks. Brings a unique combination of creative direction, industry experience, and strategic thinking, with hands-on exposure across digital content, runway, editorial, and brand-focused projects.
Overview
2027
2027
years of professional experience
Work History
Dresser & Stylist
LA Fashion Week (LAFW)
2023.10
- Supported backstage operations for major runway shows under high-pressure timelines
- Styled and accessorized looks for Luis De Javier Spring 2024 collection
- Coordinated with models and production teams to ensure smooth execution
Dresser (Runway)
RHUDE
2023.02
- Assisted in styling and model preparation for runway presentations
- Supported backstage coordination and show execution
Fashion Content Creator
Instagram, Douyin, RedNote
2020 - Current
- Built and led a cross-platform audience of 600K+ followers, defining content direction and visual identity
- Developed and executed content strategies that consistently drove audience growth and engagement
- Produced high-performing fashion content, with top-performing videos exceeding 1M views
- Translated brand narratives into visually compelling content aligned with brand positioning
- Collaborated with brands including Urban Outfitters and Chrome Hearts, with content utilized in marketing campaigns
- Featured by PopSugar’s fashion editorial team (1.46M+ audience platform)
- Leveraged creator platform to build relationships with industry professionals, brands, and media partners
- Managed multiple projects simultaneously in fast-paced environments
Fashion Editor Intern
Harper’s Bazaar
2022.05 - 2022.08
- Produced and edited social media content for Bazaar Men’s Fashion
- Attended brand launches and translated insights into trend-driven content
- Supported editorial workflows including proofreading and content refinement
Design Assistant Intern
H&M
2021.05 - 2021.08
- Supported design teams in garment development and trend research
- Conducted retail and competitor analysis to identify consumer behavior and product positioning
- Contributed to seasonal design concepts based on market insights
Education
Bachelor of Fine Arts - Fashion Design
Otis College of Art and Design
Los Angeles, CAMaster of Professional Studies - Fashion Management
Parsons School of Design, The New School
New York, NY12.2026
Skills
- Content Strategy & Social Media Growth
- Creative Direction & Visual Storytelling
- Brand Communication & Positioning
- CLO 3D / Pattern Making / Draping
- Adobe Photoshop & Illustrator
- Trend Analysis
Mentorship Programs
- AGOLDE | Activision Blizzard | Maggie Sottero
- 2023 – 2025
- Developed skills in CLO 3D, digital fashion, and product visualization
- Gained exposure to branding and product development workflows
Timeline
Dresser & Stylist
LA Fashion Week (LAFW)
2023.10
Dresser (Runway)
RHUDE
2023.02
Fashion Editor Intern
Harper’s Bazaar
2022.05 - 2022.08
Design Assistant Intern
H&M
2021.05 - 2021.08
Bachelor of Fine Arts - Fashion Design
Otis College of Art and Design
Fashion Content Creator
Instagram, Douyin, RedNote
2020 - Current
Master of Professional Studies - Fashion Management
Parsons School of Design, The New School