Avery Rush
Portland
Summary
Dynamic marketing professional with a proven track record at Slumberkins, driving SMS and email campaigns that surpassed revenue targets. Expert in audience segmentation and lifecycle marketing, leveraging data analysis to optimize performance. Adept at crafting compelling content and fostering brand voice, combining creativity with strategic insight to achieve impactful results.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Slumberkins
Portland
06.2025 - Current
- Manage SMS and email marketing campaigns for a 500K+ subscriber base, executing initiatives exceeding Q1 revenue and average order value (AOV) targets by over 10%
- Owned lifecycle marketing channels, implemented automated flows and audience segmentation, enhancing targeting and campaign performance
- Design and optimize email flows using Listrak, Klaviyo, and Shopify, maintaining brand consistency across campaigns
- Perform daily reconciliation of ad spend and channel revenue across Shopify, Amazon Seller Central, and Faire, ensuring accurate reporting to support marketing performance analysis and decision-making
- Developed SEO-informed blog content from performance reports, increasing website visibility and aligning content with audience search behavior
- Advanced from retention marketing intern to marketing coordinator in November 2025 due to notable performance and ownership of marketing channels.
Pop Culture Editor
University Girl Magazine
Syracuse
08.2024 - 01.2025
- Refined editorial strategy by monitoring content performance and audience analytics, aligning with trending topics to enhance reader engagement
- Produced and managed trend-driven content on entertainment, celebrity news, and cultural topics, ensuring timely delivery to meet audience interests
- Curated engaging cultural content for diverse university student audiences.
- Collaborated with writers to develop unique articles and features on trending topics.
- Edited submissions for clarity, coherence, and adherence to editorial standards.
Advertising Intern
Reperio Health
Portland
06.2024 - 08.2024
- Developed creative concepts and strategic ideas for campaigns targeting Gen Z and millennial audiences during cross-functional brainstorming sessions
- Reviewed campaign drafts and pitch materials, refining messaging to enhance audience alignment
- Assisted in developing advertising campaigns for healthcare products and services.
- Conducted market research to identify trends and target audiences effectively.
- Collaborated with design teams to create engaging promotional materials.
Editor in Chief
The La Salle Falconer
Milwaukie
05.2021 - 06.2022
- Led team of 45 student journalists in developing editorial strategy, producing content, and managing publication schedules across five sections
- Directed content that achieved recognition as Pacemaker Award Finalist, highlighting excellence in scholastic journalism
- Oversaw editorial direction and content quality for student publication.
- Coordinated team meetings to brainstorm and plan upcoming issues.
- Edited articles for clarity, grammar, and adherence to style guidelines.
Education
Bachelor of Science - Advertising, Insights & Strategies Track, Fashion & Beauty Communications, Philosophy
Syracuse University
Syracuse, NY05-2026
Skills
- Email Marketing
- SMS Marketing
- Lifecycle Marketing
- Campaign Management
- Audience Segmentation
- Marketing Automation
- A/B Testing
- Performance analysis
- Listrak
- Shopify
- Amazon Seller Central
- Adobe Creative Suite
- Microsoft Office Suite
- Copywriting
- Brand Voice Development
- Content Strategy
Leadership Experience
- EDGE Program: PRSSA, General Member, Syracuse, OR, 08/01/23, 12/31/23, Participated in PR and brand strategy workshops, developing foundational knowledge of audience targeting, messaging, and industry best practices
- La Salle Prep Student Council, Class President, Milwaukie, OR, 06/01/21, 06/30/22, Led planning and promotion of school-wide events, driving student engagement through targeted communication and campaign-style initiatives
- The Beauty Social, Event Volunteer, New York, NY, 09/01/25, 09/30/25, Supported operations at a fashion and beauty PR event, contributing to brand experience and guest engagement in a live marketing environment
Timeline
Marketing Coordinator
Slumberkins
06.2025 - Current
Pop Culture Editor
University Girl Magazine
08.2024 - 01.2025
Advertising Intern
Reperio Health
06.2024 - 08.2024
Editor in Chief
The La Salle Falconer
05.2021 - 06.2022
Bachelor of Science - Advertising, Insights & Strategies Track, Fashion & Beauty Communications, Philosophy
Syracuse University