Bailey Durham
Marketing Coordinator
Lubbock,TX
Summary
Motivated and detail-oriented marketing professional with flexible and versatile nature. Dedicated to implementing and developing fully-integrated communication and marketing strategies in any industry.
Overview
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Marketing Coordinator
Food Concepts International
Lubbock , TX
06.2018 - Current
- Public Relations point of contact for media, customer service, and community inquiries for all 29 Abuelo's Restaurant locations across the US.
- Develop, implement, and monitor corporate messaging initiatives.
- Charitable point of contact for give back campaigns and non profit contributions.
- Execute local store marketing initiatives to maintain community involvement and presence.
- Work directly with operations to execute the best marketing strategies for all restaurant locations.
- Maintain social presence and relevant content on Abuelo's social platforms.
Local Sales Assistant
Nexstar Media Group Inc.
Lubbock, TX
02.2017 - 05.2018
- Created innovative advertising solutions and promotions based on client needs.
- Customized business analytics for clients and potential clients.
- Responsible for contest campaigns implemented through EverythingLubbock.com.
Account Manager
Connect DFW
Dallas, TX
06.2016 - 01.2017
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Managed a team of three on specific campaigns for Fortune 500 clients.
- Maintained successful client relationships and high standards of client service.
Marketing Assistant
Texas Tech University Library
Lubbock, Texas
04.2015 - 05.2016
- Executed and maintained campaigns throughout campus and the University library.
- Collaborated with team members on branding, identity, and copy
writing projects. - Responsible for all press releases and media connections.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Education
Bachelor of Arts - Media And Communications
05.2011 - 05.2016
- Majored in Public Relations
- Minored in Advertising
Skills
Advertisingundefined
Involvement
Texas Tech Bullet Advertising Team
Promotions & Media Team Associate
Collaborated on creating an integrated holistic marketing
campaign for the beverage company, Snapple, for the AAF National
Student Advertising Competition. Our award winning campaign was used to promote strategies within the Dr Pepper Snapple Groups future endeavors.
Delta Gamma Sorority Alumna
VP Programming and Collumnae Director of the Texas Tech University Gamma Xi chapter of Delta Gamma.
Responsible for fundraising initiatives, community give back events, and alumnae and collegiate collaborative events.
Texas Tech Women in Communications
Member
Awards
- 2016 NSAC Gold Addy: Judges Choice, Snapple Campaign
- 2016 NSAC Gold Addy: Best in Show, Snapple Campaign
Timeline
Marketing Coordinator - Food Concepts International
06.2018 - Current
Local Sales Assistant - Nexstar Media Group Inc.
02.2017 - 05.2018
Account Manager - Connect DFW
06.2016 - 01.2017
Marketing Assistant - Texas Tech University Library
04.2015 - 05.2016
Texas Tech University - Bachelor of Arts, Media And Communications
05.2011 - 05.2016
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