Bangaly Diakite

• Successfully manage multiple projects by prioritizing tasks based on urgency, resource availability, and alignment with organizational goals.
• Conduct comprehensive market research, competitive analysis, and product usage data analysis to support strategic decision-making, improve market fit, and identify growth opportunities.
• Lead product launches, overseeing timelines, marketing release calendars, and distribution strategies, while collaborating with sales and customer success teams to ensure successful market adoption.
• Support lead generation efforts through targeted research and personalized outreach, creating product factsheets to assist sales teams in educating and persuading potential customers.

• Designed and implemented an expansion strategy for iDebate, growing from 35 to 1735 schools by 2032, with the plan approved by the Board and included in the 10-year strategic plan.
• Managed a team of 7 employees and 200 volunteers, increasing partner schools from 35 to 115 in 10 districts over 2 years.
• Oversaw government relations, working closely with the Ministry of Education and local structures to integrate the program into national plans and support the vision of a knowledge-based economy.
• Managed an annual budget of $100,000, achieving a 50% revenue increase since 2020.
• Created and launched Rwanda’s first TV Debate program, which garnered over 100,000 views in its first season.

• Co-founded a consulting firm specializing in marketing and branding services for small and medium nonprofits and social enterprises, focusing on content creation and digital marketing strategies.

Key Responsibilities:

• Evaluated market trends to identify emerging opportunities and inform strategic decision-making for clients.
• Conducted target market research to assess industry competition and identify advantageous trends.
• Developed marketing materials and campaigns designed to enhance brand awareness and customer engagement.

Selected Projects:

• Pedro’s Coffee: Developed website content, including storytelling and product photography, and provided digital marketing and graphic design services. www.pedroscoffee.com
• Flove Rwanda Ltd: Collaborated with the CEO to create a communication strategy and marketing tools that boosted brand visibility and sales.
• Cele Electronics: Designed the brand identity, logo, and various marketing materials for the company.

• Founded a high-end electronics store in Kigali, targeting middle to upper-income individuals.
• Developed and executed a comprehensive business plan and marketing strategies, successfully building a substantial client base.
• The business was discontinued due to the impact of COVID-19.