Skills
Summary
Work History
Education
Overview
Generic

Ashley Barajas

Senior Regional Marketing Specialist
Seattle,WA

Skills

Brand awareness

Customer Experience Optimization

Cross‑Functional Collaboration

Complex Problem Structuring

Operational & Financial Accountability

Program & Event Execution

AI Tools

Summary

Professional and prepared marketing expert with strong background in event planning and execution. Known for driving impactful campaigns through strategic planning, creative problem-solving, and effective communication. Valued team collaborator who adapts to changing needs and consistently delivers measurable results. Skilled in project management, vendor coordination, and audience engagement strategies.

Work History

Senior Regional Marketing Specialist

Nordstrom
01.2025 - Current
  • Supported 35+ Nordstrom Rack New Store Opening events, driving high‑impact local engagement and successful market launches across the region.
  • Executed 100+ sustainment events focused on re-engaging repeat customers, strengthening loyalty, and increasing store traffic.
  • Regularly tapped to support Icon events for Nordstrom’s top customers, delivering elevated, premium experiences with meticulous brand alignment.
  • Oversaw event financials, including vendor payments, cost tracking, and budget forecasting, maintaining exceptional accuracy and audit-readiness.
  • Collaborated with merchandising, store operations, and marketing partners to streamline event execution and enhance customer impact across the region.
  • Adapted to new AI tools to strengthen my skills across multiple platforms.

Regional Event Marketing Specialist

Nordstrom
05.2023 - 01.2025
  • Specialist for Northern California and the entire Northwest region, driving event marketing and operational strategies.
  • Orchestrated and executed a variety of on-site events, enhancing customer engagement and brand visibility.
  • Led vendor communications and developed a comprehensive toolkit to support store teams in executing promotional activities effectively.
  • Cultivated strong relationships with multiple vendors and store employees, ensuring seamless collaboration and high-quality service delivery.

Project Coordinator

Nordstrom
06.2021 - 05.2023
  • Supported the Fine Jewelry buying office in planning and executing various projects.
  • Regularly communicated with store teams to share product knowledge, promotional strategies, and sales goals, ensuring alignment and collaboration across all locations.
  • Oversaw a wide range of daily operations, from maintaining existing processes to implementing innovative initiatives introduced by buy markets.

Education

Bachelor of Science - Communications

Utah Valley University
Orem, UT
05.2001 -

Overview

5
5
years of professional experience

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Ashley BarajasSenior Regional Marketing Specialist