BARBARA ISAACS
Shield Heathcare
Columbus,OH
22
years of professional experience
11+ years driving growth in orthopedic extremity markets. Proven expertise building territories from ground up, converting surgeons to new technologies, and managing complex multi-stakeholder sales cycles. Strong background in product strategy, competitive positioning, and cross-functional collaboration.
Work History
Territory Sales Representative
7 Months- Exceeded quota by 68% in third month with the company
- Sustained month-over-month growth, with monthly results climbing versus the prior year
- Build and manage the Columbus territory from the ground up, selling incontinence supplies and monitoring devices
- Develop referral relationships across home health agencies, SNFs, physician offices, discharge planners, and FQHCs
Trauma Sales Manager
1 Year 3 Months- Exceed sales goals through strategic account development and competitive intelligence gathering
- Delivered real-time clinical support during fracture fixation and fusion procedures
- Optimized product mix and maximize market penetration through targeted territory analysis
Independent Distributor – Hand & Wrist
3 Years 7 Months- Built market from zero: converted 5 surgeons to FX metacarpal nail system, establishing 100% net-new footprint in competitive Columbus market
- Displaced legacy competitors through clinical evidence, surgeon education, and superior OR support
Independent Distributor – DVT Prevention
5 Years 6 Months- Achieved 500% new business growth across 5 surgery centers through gap analysis and value-based selling
- Navigated complex multi-stakeholder sales cycles involving surgeons, anesthesiologists, and administrators
Territory Sales Manager
8 Years 7 Months- Expanded market share in trauma and sports medicine through strategic account development and KOL cultivation, enhancing customer relationships and brand presence
- Acted as liaison between clinical users and product, marketing, and R&D teams, providing critical field intelligence.
Orthopedic Solutions Consultant
2 Years 9 Months- Delivered 127% sales growth; recognized as Sales Rep of the Quarter
- Created comprehensive training programs for sales reps and clinical staff on product positioning
Orthopedic Assistant
8 Years- Supported surgeons during procedures to maintain efficient workflow and patient safety.
Education
Bachelor's - Business
In Progress
Lean Six Sigma Green Belt
Cardinal Health
Certificate - Surgical Technology
Skills
Market Development
Voice of Customer
Competitive Intelligence
Product Launch
KOL Management
Cross-Functional Leadership
Sales Forecasting
Reimbursement Strategy
Process Improvement
Project planning
Timeline
Territory Sales Representative
Shield Heathcare
04.2026 - CurrentRead More
Trauma Sales Manager
Arthrex
01.2025 - 04.2026Read More
Independent Distributor – Hand & Wrist
Medartis/Field Orthopedics
07.2021 - 02.2025Read More
Independent Distributor – DVT Prevention
CureTech
06.2019 - 12.2024Read More
Territory Sales Manager
Zimmer Biomet
05.2016 - 12.2024Read More
Orthopedic Solutions Consultant
Cardinal Health
07.2013 - 04.2016Read More
Orthopedic Assistant
Riverside Methodist Hospital & New Albany Surgical Hospital
01.2005 - 01.2013Read More
Central Ohio Technical College
Certificate from Surgical Technology
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Central Ohio Technical College
Lean Six Sigma Green Belt
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Central Ohio Technical College
Bachelor's from Business
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