Barbara (BJ) Sexton
Columbus City
Summary
Results-driven Business Development Manager with expert knowledge of CPG industry sales, customer engagement and growth strategies. Reliable in achieving remarkable business results across channels and teams. Focused on continuous growth and sustained profitability.
Results-driven Customer Sales Manager bringing 36+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
24
24
years of professional experience
Work History
Customer Development Manager
Advantage Sales And Marketing
Cincinnati
Nov2010 - 10.2022
- Created and delivered go-to-market strategies to achieve division goals for volume, growth and profit.
- Led creation, communication and dissemination of highly successful selling materials.
- Drove performance of assigned businesses through trade and channel-based strategies.
- Tracked category and new item performance to help drive alignment between internal and external teams.
- Participated in annual planning processes by leveraging data analytics from previous year to improve future strategies.
- Facilitated collaborative communication between commercial teams and retail field sales.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Resolved customer complaints regarding sales and service.
- Built sales forecasts and schedules to reflect desired productivity targets.
Customer Category Manager
Kraft General Foods
Cincinnati
06.1986 - 11.2010
- Liaised with professionals across different marketing functions in support of increased market share.
- Diversified and strengthened plans for increasing market share, penetration and customer engagement.
- Captured market share by facilitating setup of sales and distribution channels, creation of sales partners and new product rollouts.
- Analyzed data to determine industry and consumer trends.
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
- Maintained records of item cost, retail and gross profit and margin dollars to determine category sales and gross profit results.
- Achieved profit growth opportunities by analyzing data and identifying selection gaps.
- Stayed current on category market in order to take advantage of latest trends.
- Used forecasting methods to determine product demand.
- Oversaw budgeting for new categories to increase spending under management.
Education
Bachelor of Arts - Marketing
Franklin University
Columbus, OH03.1984
Skills
- Relationship Building
- Marketing Strategy Development
- Sales Projections
- Problem-Solving
- Sales Targeting
- Data Analytics
- Presentations and Public Speaking
Timeline
Customer Category Manager
Kraft General Foods
06.1986 - 11.2010
Customer Development Manager
Advantage Sales And Marketing
Nov2010 - 10.2022
Bachelor of Arts - Marketing
Franklin University