Barrett Johnson

With my 14 years of experience in the Promotional Products Industry, In April of this year (2024) I started my own company and named it Big Vibe Promotions. I have been working to rebuild a clientele under the Big Vibe brand. I have been tapping in to my large personal and professional network and referrals to build up my sales volume.

I was able to become partners/affiliate of AIA Corporation which provides back end support, industry connections, financing, CRM, and website. Although not fast enough to support my financial needs entirely, things are going in the right direction, and I am encouraged with the steady growth; and every added client and new opportunity.

• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Self-motivated, with a strong sense of personal responsibility.
• Passionate about learning and committed to continual improvement.
• Paid attention to detail while completing assignments.
• Demonstrated strong organizational and time management skills while managing multiple projects.

I worked for a year for IC Group (Promotional Products Division). I managed a book of business as a W2 employee. I developed relationships with existing clients, and closed sales proficiently while maintaining a high-level of business to business morale.

• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Consulted with customers to assess needs and propose optimal solutions.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Enhanced company's market position by identifying and pursuing new business opportunities.
• Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
• Interacted well with customers to build connections and nurture relationships.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• (2009) Began building clientele in a highly competitive industry ( B2B Promotional Products & Apparel) during the height of a recession year.
• Prospected Nationwide: Cold-calling (mostly); Attended trade shows; Traveled when necessary and closed business face-to-face with high volume clients.
• Personally Closed $8+ Million in total Sales (2009-2022)
• 10 years of $400,000 - $700,000 in annual personal sales. (2011-2021)
• Won the "Margin Master" Award for 10 consecutive years (2011-2021), by averaging 36% margin on orders vs. Industry Standard/Team average-margin (31-32%)
• One of the first independent reps brought on in 2009, contributed significantly to positive sales culture and company bottom-line. Helped fuel overall profitability and consistent company growth. ($3MM in 2009 to $24MM in 2021)
• Partnered with clients to generate innovative product solutions to their branding needs.
• Developed and grew long-term business relationships and consistent loyalty. (EX: Tige Boats / ATX Surf Boats; Quinault Beach Hotel and Casino; Country Fan Fest, and more.)
• Took pride in gaining client trust. My goal was always "Under-promise, Over-deliver." They knew I cared as much as they did about the projects they entrusted me with!
• Worked hard to deliver innovative solutions and product ideas, based on unique client needs- on time and at fair prices.
• Always accountable taking quick corrective action when problems presented themselves. Expert at solving urgent challenges by using clear communication and coordinating efforts with correct people.
• Superb questioning and listening skills with ability to identify, connect with, and close key decision makers.
• Expertise in identifying additional revenue opportunities within current client organizations.
• Successfully ran my business remotely (2013-2016 and 2020-2021).

• Sold imported modular cabinetry to new multi-unit housing projects.
• Expedited my personal learning curve and sales cycle in new industry.
• Cold-call prospecting; Set up face to face meetings with home-builders; product presentation; wrote bids;
• Provided positive first impressions and persistent follow up to gain trust with home-builders.
• Successfully sold and closed deals on several large multi-unit housing projects, despite presenting cabinets that were brand new to the market.
• Had good success despite significant economic/industry downturn.

• Responsible for hiring, training, and scheduling all sales representatives.
• Established and oversaw performance-targets for sales reps.
• Consistently met or exceeded team sales goals.
• Established positive work environment and was responsible for motivating and keeping up morale of reps in challenging tele-sales job.
• Determined quality assurance benchmarks and set standards for improvement.
• Created clear and effective policies governing all aspects of employee work, conduct, and interaction with customers.
• Created entire work-flow process and customer satisfaction standards.

• Learned and implemented consultative selling skills to identify opportunities, overcome objections and close sales.
• Completed documentation smoothly to finalize sales.
• Traveled by foot or automobile to deliver or sell merchandise or services.
• Learned persuasive sales techniques to convince clients in purchasing alarm systems for their home.
• Consulted with clients after sales or contract signings to resolve problems and provide ongoing support.
• Learned extreme mental toughness and overcame daily challenge of "getting on the doors!"
• Learned to overcome objections in ethical way and became expert at leading customers down the "pathway to the sale."
• Contributed to team revenue totals by consistently meeting daily/weekly sales targets.
• Listened to customer needs and desires to identify and recommend optimal products.
• Became an expert CLOSER.
• Helped train and motivate new sales representatives.