Barry A. Booth
Snellville,USA
Summary
Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions across multiple industries.
Proven leadership ability, focused on time-management, team-building, and planning skills by utilizing excellent communication and customer service competence by creating, developing and closing opportunities via team collaboration.
Relationship and marketing management skills throgh cooperating internally within IBM and external Client-Facing selling to progress opportunities and create a successful client experience across Event Management, Client Workshops, and Experiential Marketing.
Overview
10
10
years of professional experience
Work History
Data and AI Account Executive – National Accounts
IBM
02.2020 - Current
- Collaborated with cross-functional teams to deliver integrated services effectively utilizing a mix of collaboration, strategic marketing, and creative problem solving to achieve a sustained record of successful client engagements.
- Strategically conducted market research to inform strategic planning and product positioning.
- Achieved 467% TI in recognized revenue in 2023 at 12.5M in recognized revenue
- Achieved 304% TI in recognized revenue in 2022 at $2.5M in recognized revenue
- Achieved 202% in 2021 on $1M in total recognized revenue at $1.5M in recognized revenue
- Achieved 113.3% TI in 1H20 and 157.9% TI in 2H20 on $5M in total Revenue Recognition in 1st year with a new Data and AI portfolio
Client Executive
Anthem Inc.
01.2018 - 01.2020
- Awarded IBM 100% Club 2018 by achieving 100%+ Attainment for 2018 in 1H and 2H for both XaaS and As A Service Revenue. Achieved 119% and 110% respectively for 2H.
- Created, lead and executed an account-wide client experience and advocacy feedback program and response model via NPS survey plan, closed loop, and action planning. Improved client involvement by 50% and exceeded our target goals by becoming one of the top IA’s by score and volume. By the end of the first half of 2019, led my team to surpass our total number of survey responses for the entirety of 2018.
Talent & Collaboration Sales Specialist
IBM
08.2017 - 12.2017
- Collaborated with marketing teams to align sales strategies with promotional efforts.
- Integrated and updated sales strategies to accommodate smaller accounts with small IBM footprint by collaborating and building relationships with business partners and strategic partnerships for mutual advantage.
Talent & Collaboration Sales Specialist
IBM
01.2016 - 07.2017
- Co-Managed the largest healthcare and public sector accounts for talent and collaboration for the entire East territory.
- Helped develop deployment strategy of new software at HCA one of the largest Healthcare providers in the nation. Discovered opportunity for and facilitated a Tailored Client Experience project for MIT as a sponsored user run by IBM Design Labs.
Education
Bachelor of Business - Marketing, Digital Marketing Focus
The University of Georgia, Terry College of Business
05.2015
Skills
- Quick adoption of new software capabilities and functionality
- Quick to adapt to internal sales software
- Excellent writing and interpersonal communication skills
- Proven cross-functional collaboration success
- C-suite Presentation Skills
- Strategic Market Research
- Team building
- Leadership experience
Awards
- 2022 DAA Single Brand Sales Play Contest recipient awarded by Matt – VP Data & AI
- 100% Club 2018, 2021, 2022
- Presidents Club 2024 – Awarded to top 300 sellers globally based on 2023 performance.
Timeline
Data and AI Account Executive – National Accounts
IBM
02.2020 - Current
Client Executive
Anthem Inc.
01.2018 - 01.2020
Talent & Collaboration Sales Specialist
IBM
08.2017 - 12.2017
Talent & Collaboration Sales Specialist
IBM
01.2016 - 07.2017
Bachelor of Business - Marketing, Digital Marketing Focus
The University of Georgia, Terry College of Business