BARRY EISENBERG

• Managed the pre-owned inventory for 7 Harley-Davidson, 2 Triumph, and 2 KTM dealerships averaging 1200 units on hand.
• Revamped and managed the pre-owned process, including ACV, retail pricing, aging reviews, and marketing, pacing sales of 5,000 units.
• Define the company's pre-owned brand.
• Implemented a weekly marketing email, increasing online leads by 200%.
• Improved Google ratings from 2.2 to 4.1 in less than six months.
• Reduced deficiencies in pricing, mileage, pictures, and descriptions on the website by 98%.

• Increased sales from $14MM to $42MM.
• Increased EBITDA from $250K to $2.5MM
• Retailed over 3,500 powersports units annually.
• Triumph Motorcycles of North America National & Regional Dealer of the Year
• Over saw and mange BnkMyBike with over 2000 dealers
• Established and oversaw strategic business actions, and streamlined operations.
• Assessed the financial performance of the organization regularly and identified areas for improvement
• Recruited, trained, mentored and managed employees at all levels within the organization.
• Negotiated and orchestrated the acquisition of a second location, twice

• Oversaw the operations of five high-volume, multi-line powersports dealerships representing over twenty OEM franchises, including Ducati, Triumph, BMW, KTM, Honda, Kawasaki, Suzuki, MV Agusta, Victory, Polaris, Arctic Cat, Kymco, and BRP.
• Responsibilities included fiscal planning, process and results, establishing SOP, development and execution of training programs, recruitment and development of all personnel, and inventory management.
• Represent all dealerships at regional and national metrics, and HD Financial auctions.
• Positively impacted sales and profits through establishing a consistency of best practices corporate-wide, instilling a sense of urgency, and establishing a non-negotiable bar of quality, guest services, and professionalism.
• Led the management team of a newly acquired dealership to double existing sales and profits.
• Reversed the negative sales and profit trend of a failing dealership
• Positively impacted corporate balance sheet by reducing non-current inventory
• Provide consistent operations management at all locations as needed while the dealership was in transition for any reason.

• Full charge General Manager of a multi-line dealership representing BMW, Suzuki, Kawasaki, Honda, Kymco, Tomos, and Load Rite Trailers.
• Developed and implemented plan's that positively impacted sales & profits
• Delivered increased sales & profits every year despite industry & economic downturns.
• Identified a major opportunity for controlling service department costs company-wide, causing operational changes that resulted in increased profit.
• Responsible for used bike purchasing for entire company at auction.
• Selected by BMW North America to round table the roll out of the S1000RR
• Increased Kawasaki sales by over 300% raising regional rant to #1

• Oversaw the sales and F&I departments of one of New England's largest powersports dealerships
• Implementing regimented sales training and adhereing to strict sales basics the dealership reversed its negative trend and met unit and profit goals for the first time in 18 months
• Multi line dealership representing Honda, Yamaha, Suzuki, KTM, Load Rite, Bajaj & Kenbar
• Increased unit sales by over 500 units, establishing a new company record of 1,700 units.
• Introduced multiple outlets for unit sales, contributing to increased profits.
• Established and defined company standard for internet and export sales
• Developed preowned metric & Harley Davidson as a viable and highly profitable franchise

• Hired for motorcycle sales and promoted to Sales Manager 2 months later
• Responsible for training and scheduling of motorcycle sales staff in all areas, including major units, P&A, warranty, and after-sale product.
• Managed new and used floor inventory for a dealership selling close to 1,300 units a year.
• Responsible for the monthly newsletter, Shop Talk.
• Attended daily management meetingsparicipating in all business plans and marketing
• I was one of 4 managers issued keys and alarm codes for opening and closing responsibilities
• In addition to management responsibilities I sold over 300 major units and maintained top P&A sales

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