Baylee Hough
Scottsdale,AZ
Summary
Experienced communications and engagement specialist with a passion for higher education and mentorship. Known for being a dependable team player with the ability to navigate change and pivot quickly to create a successful working atmosphere. Skilled in crafting professional and personable communications for a variety of audiences, including team members, external stakeholders, and students.
Overview
4
4
years of professional experience
Work History
Senior Digital Auditor
DAS Technology
04.2025 - Current
- Assist with the development of standard training documentation guidelines and facilitate team members with the delegation of tasks to a team of over 60 remote contractors.
- Supervise a team of remote auditing contractors, decreasing the in-house digital auditing team’s workload by an average of 100 hours per week.
- Conduct audits for paid ad campaigns, Customer Data and Experience Platform (CDXP) emails, Outlook Contact Groups, and other ad hoc requests for the Operations department.
- Analyzed financial statements to ensure accuracy and adherence to GAAP standards.
Front Ensemble Instructor (Part-Time)
Basha High School
11.2022 - Current
- Instruct and mentor students in the Basha drumline, facilitating full percussion rehearsals, providing individual feedback during sectionals, and exhibiting leadership during football games, parades, and competitions.
- Collaborate with directors and other instructional staff to align front ensemble instruction with overall rehearsal expectations and long-term ensemble goals.
- Foster a positive, focused, and inclusive learning environment for all students to achieve their educational goals.
Engagement Support Specialist II
DAS Technology
08.2023 - 04.2025
- Provided swift and brand-conscious social media engagement communications for over 100 clients, escalating sales leads, contact requests, and negative engagement to clients in a timely manner.
- Assisted with creating, auditing, and scheduling Customer Data and Experience Platform (CDXP) email campaigns, resulting in an 89% increase in CDXP operations in 2024 and an average monthly revenue of $200,000.
- Actively monitored and responded to reviews and surveys for over 250 clients across multiple review sites, maintaining professional written communications that aligned with reputation management standards.
- Provided overflow support for auditors, social media managers, reputation specialists, and other engagement support specialists on the Consumer Engagement team, minimizing turn around times on paid media, reputation management, organic social content, and reporting deliverables.
Marketing Specialist
DAS Technology
02.2023 - 08.2023
Marketing & Office Coordinator
DAS Technology
06.2022 - 02.2023
- Served as a critical point of contact for the executive team and over 150 employees for administrative, marketing, and event operations.
- Assisted with all marketing initiatives including social media management, promotional campaigns, event planning, and asset management to increase brand awareness.
- Developed positive relationships with employees, clients, and vendors through exceptional service delivery and effective communication skills.
Digital Audit Coordinator
DAS Technology
05.2021 - 06.2022
- Routinely researched, analyzed, and audited a variety of reports and projects including organic social content, paid advertising, CRM access, and quarterly client Executive Results Reports.
- Audited and provided qualitative and quantitative feedback on organic social content, paid social ad campaigns, chatbot mystery shops, client reputation site management, and other reporting methods.
- Delegated responsibilities, coordinated communications, and assisted in the training of Digital Audit Coordinator teammates on multiple tasks such as Consumer Engagement Content Audits, Account Pre-Builds, Social Ad Campaign Audits, and Chat Bot Audits.
Education
Bachelor of Arts - Digital Culture (Music)
Arizona State University
Tempe, AZ05-2021
High School Diploma -
Basha High School
Chandler, AZ05-2017
Skills
- Communications
- Microsoft Office Suite
- Mentorship and Coaching
- Google Suite
- Audience Engagement Strategy
- Microsoft Dynamics 365 CRM
- Project Management
- SOCi
- Data Research & Analysis
- CDXP
- Problem-solving
- Canva
Accomplishments
- Marketing Team Member of the Year II DAS Technology II Scottsdale, AZ II 12/22
- Summa Cum Laude II Arizona State University II Tempe, AZ, II 05/17
- Quincy Jones Musicianship Award II Basha High School II Chandler, AZ II 05/17
Affiliations
- Vision Percussion - Fundraising & Partnerships Coordinator
- Winter Guard Arizona (WGAZ) - Advisory Board Member
- Winter Guard International (WGI) - World Championships Volunteer
Timeline
Senior Digital Auditor
DAS Technology
04.2025 - Current
Engagement Support Specialist II
DAS Technology
08.2023 - 04.2025
Marketing Specialist
DAS Technology
02.2023 - 08.2023
Front Ensemble Instructor (Part-Time)
Basha High School
11.2022 - Current
Marketing & Office Coordinator
DAS Technology
06.2022 - 02.2023
Digital Audit Coordinator
DAS Technology
05.2021 - 06.2022
Bachelor of Arts - Digital Culture (Music)
Arizona State University
High School Diploma -
Basha High School
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