Bayley Cocola
Columbus,OH
Summary
Driven by a results-focused approach, I excelled at Bath & Body Works by implementing innovative communication strategies and process improvements, enhancing retail operations. My expertise in Adobe Creative Suites and knack for relationship building have consistently elevated visual communications standards, achieving ambitious project goals and fostering team success.
Overview
7
7
years of professional experience
Work History
Senior Specialist Visual Communication
Bath & Body Works
Reynoldsburg, OH
04.2022 - Current
- Manage the creation of multiple store communication documents throughout each month, ensuring store teams receive all necessary information.
- Drive change through quality-oriented communication strategies to help retail store associates accomplish ambitious short- and long-term goals.
- Identified communication processes in need of critical improvement and implemented new strategies to achieve targets.
- Managed complex projects from inception to completion, ensuring timely delivery.
- Supported department leadership in implementing new ways of working & communicating.
- Travel to stores both locally and nationally to gather feedback on all visual tools and implementing changes to improve.
Visual Merchandising Coordinator
Express
Columbus, OH
07.2017 - 04.2022
- Coordinated with merchant teams to align merchandise selection with targeted visual themes and customer preferences throughout the year.
- Enhanced store visuals by designing and implementing innovative merchandising displays.
- Alongside manager, conduct walk-throughs and obtain final sign-off from all crucial members of our Executive Leadership Team and our CEO after each monthly floorset build.
- Following sign-off, photograph mock store and create up to 6 monthly floorset guide books using Adobe Lightroom, Photoshop and InDesign.
- Provided ongoing support for special events and promotions, ensuring effective integration of marketing materials into existing visual schemes.
Human Resources Assistant
Abercrombie & Fitch
New Albany, OH
03.2017 - 07.2017
- Efficiently managed personnel files, maintaining confidentiality while keeping records up-to-date and organized.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Conducted new hire orientation to verify completion of appropriate paperwork, recording information on human resources database.
- Answered and redirected incoming phone calls for office.
Education
Bachelor of Science - Fashion & Retail Studies/Business
Ohio State University
Columbus, OH05.2017
Skills
- Adobe Creative Suites
- Documentation Management
- Technical communication
- Relationship Building
- Process Improvement
- Idea Development and Brainstorming
- Multitasking Abilities
- Quality Assurance
Timeline
Senior Specialist Visual Communication
Bath & Body Works
04.2022 - Current
Visual Merchandising Coordinator
Express
07.2017 - 04.2022
Human Resources Assistant
Abercrombie & Fitch
03.2017 - 07.2017
Bachelor of Science - Fashion & Retail Studies/Business
Ohio State University