Energetic and analytical, with solid foundation in marketing principles and data-driven decision-making. Possesses thorough understanding of market research procedures and skilled at using tools like Excel and Google Analytics to interpret data and provide actionable insights. Capable of driving impactful marketing strategies to improve customer engagement and business outcomes.
Overview
4
4
years of professional experience
Work History
Benefits Coordinator & Licensed Insurance Brooker
North American Senior Benefits
10.2023 - Current
Delivered high-impact presentations and personalized marketing materials to educate clients on product offerings, improving customer conversion rates.
Generated $8,000 in annual premium sales within a single week by effectively identifying client needs and closing high-value life insurance policies
Developed and implemented targeted marketing strategies to generate leads, increase client acquisition, and improve sales performance.
Built trusting client relationships, ensuring optimal coverage alignment and providing dedicated support for policy inquiries.
Analyzed client needs and market trends, proposing tailored insurance solutions in line with compliance standards.
Remote
Lead Server
Zuzu Experience Detroit
03.2023 - Current
Engaged in brand promotion and customer experience optimization, collecting feedback to improve service strategies and customer satisfaction.
Contributed to the success of a 12-person service team in delivering exceptional service to a high-volume fine dining clientele, focused on socially relevant and intentional dining experiences
Developed interpersonal and communication skills by managing high-value client interactions
Handled high-value clientele, Interacting with NFL Committee, Actors & Artists from all over the world
Promoted customer loyalty and retention through personalized service and brand representation
Promoted a positive workplace culture through teamwork, open communication, and mutual support among coworkers.
Boosted web traffic by 2,500+ users in twin week through influencer partnerships and curated marketing content tailored to Gen Z fashion audiences
Drove 80K+ new Instagram users in two week by executing influencer collaborations and targeted content strategies aligned with Gen Z fashion trends
Conducted in-depth market research to analyze consumer behavior, industry trends, and competitor strategies, providing actionable insights to optimize marketing campaigns.
Developed and maintained dashboards using Google Analytics, & Excel, to track key marketing metrics, including conversion rates, customer engagement, and ROI.
Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
UNDERWRITER II
United Wholesale Mortgage
03.2022 - 08.2023
Analyzed financial and market data to assess risk and lending criteria, developing strong analytical skills applicable to marketing performance tracking.
Streamlined decision-making with internal reporting tools
Collaborated with sales and marketing teams to align financial risk assessments with customer acquisition strategies.
Process complex loan applications through comprehensive financial analysis, credit evaluation, and thorough documentation verification